Marketing Creativity in the Age of AI hosted by Fordham University (In-Person Only) | 1-Day Conferences | ANA

Marketing Creativity in the Age of AI hosted by Fordham University (In-Person Only)

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Join the ANA Educational Foundation (AEF) on Thursday, April 18, 2024 for an in-person conference to hear from top minds in the use of AI in marketing creativity hosted by Fordham University’s Center for Positive Marketing. Learn from leading brands that will demonstrate how they are successfully using this technology to improve their creative effectiveness. Join us on the Lincoln Center campus as we hear actionable takeaways and insightful case studies on how top brands integrate AI in their creative strategies.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, April 18, 2024
9:00am
- 9:30am
SIGN-IN AND BREAKFAST

9:30am
- 9:40am

OPENING REMARKS

Prof. Dawn Lerman
Executive Director of the Center for Positive Marketing Fordham University
9:40am
- 10:25am

AI FUTURES UNFILTERED: CREATIVITY AND MARKETING

Join Camm Rowland for 'AI Futures Unfiltered,' where provocative questions, historical insights, and personal experiences serve as catalysts for deeper learning and reflection. This talk is designed to ignite curiosity, challenge preconceptions, and inspire the development of personal viewpoints on the evolving landscape of AI — setting the stage for a future where marketing and creativity intersect in unprecedented ways.

Camm Rowland
Chief Creative Officer Kepler
10:25am
- 11:10am

AI FOR ALL: DRIVING INTELLIGENT TRANSFORMATION

Join us as we embark on a journey from pocket to cloud, from individual to enterprise, with Lenovo at the forefront of its AI for All vision. Lenovo's Solutions & Services Group's Global Marketing Communications lead, Holly Zhang, invites you to delve into the tangible impact of AI through real customer stories. Learn how Lenovo brings its "AI for All" vision to life, demonstrating the transformative power of AI across various sectors. Through this presentation, gain insights into the innovative tools and practical use cases employed within Lenovo's marketing department, inspiring you to harness the potential of AI in your own endeavors.

Holly Zhang
Global Marketing Comms Team Lead Lenovo
View Presentation
11:10am
- 11:55am

THE BEST IS YET TO COME: UNLOCKING BRANDS POTENTIAL ON YOUTUBE WITH HUMAN CREATIVITY + AI

Join Tom Youngblood, a creative lead on Google's Creative Works, to find out how advertisers are using Google AI to make their most effective work possible on YouTube. Explore the power of creative variety on YouTube and learn why it's key to captivating audiences. Discover how AI and human imagination can work in concert to unlock new creative possibilities, helping brands tell stories that delight viewers. This session will inspire you that there is so much performance and creative opportunity at our fingertips.

Tom Youngblood
Creative Effectiveness Lead Google
11:55am
- 1:00pm
LUNCH

1:00pm
- 1:45pm

AI-POWERED MARKETING: THE ECONOMIST'S JOURNEY TOWARDS PERSONALIZED ENGAGEMENT

Join us for an insightful session where we delve into The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing our approach to personalized engagement, driving impactful results and enhancing the overall customer experience. Gain valuable insights into our strategies, challenges faced, and lessons learned, as we share real-world examples of AI implementation in marketing campaigns. Don't miss this opportunity to explore the cutting-edge intersection of AI and marketing with The Economist.

Nada Arnot
EVP Marketing The Economist
View Presentation
1:45pm
- 2:30pm

CONTENT AT THE SPEED OF CONVERSATION

From delivering realtime insights on what content to create around what conversations - to helping create once, and deploy across multiple channels, Gen AI Tools are accelerating content velocity like never before.

In this session, you'll find out how innovative brands are now leveraging AI generated trending topics and conversations in realtime to deliver creative and content in the context of NOW - to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.

Alan Schulman
Managing Partner, Chief Experience Officer UpperRight
View Presentation
2:30pm
- 2:40pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.