ANA Nonprofit Growth Summit: Impact Through Data-Driven Excellence in Fundraising and Marketing | 1-Day Conferences | ANA

ANA Nonprofit Growth Summit: Impact Through Data-Driven Excellence in Fundraising and Marketing

This event is over.

This Summit is designed for fundraisers and marketers to leverage the power of data, targeted analysis, and cutting-edge technology to drive impactful growth for nonprofit organizations. Delve into the latest trends and strategies in nonprofit marketing and fundraising. Learn how to harness the power of data to tailor compelling campaigns, understand audience behavior, and maximize your organization's reach and engagement. Dive into analytics and discover how data can be a game-changer in understanding donor behavior, measuring campaign success, and refining strategies for maximum impact. Join us to connect with fellow marketers, fundraisers, and industry experts. 


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, June 11, 2024
2:30pm
- 4:30pm

NONPROFIT EXECUTIVE ROUNDTABLE (INVITE ONLY) – LIMITED CAPACITY

Join us for an exclusive gathering tailored to nonprofit fundraising leaders from nonprofit and agency organizations, where the latest trends are openly discussed, pressing issues are explored, and valuable insights from organizations across the nonprofit spectrum are shared. This facilitated discussion offers a unique opportunity for industry executives to connect with peers, exchange ideas, and glean insights in an intimate setting. Come ready to engage with fellow professionals, share experiences, and collaboratively discover impactful solutions.

Interested in attending? Complete this form. Please note you must be approved to attend.

Facilitator: Karen Barr
Managing Director, Individual Giving Share Our Strength | No Kid Hungry
Facilitator: Susan G. McMullen
Vice President, Nonprofit Data Axle
4:30pm
- 6:00pm
HAPPY HOUR

Location:
Westville Hudson
333 Hudson St
New York, NY 10013

Wednesday, June 12, 2024
10:00am
- 10:30am
NETWORKING BREAKFAST

10:30am
- 10:40am

OPENING REMARKS AND HOUSEKEEPING

Michael Collyer
Senior Account Director Epsilon
10:40am
- 11:15am

MISSION CRITICAL: HARNESSING DATA + TECH FOR GREATER GOOD

Nonprofit marketers are moving beyond compelling storytelling alone and unleashing the transformative potential of data and analytics to propel their mission forward. In this presentation, you’ll hear tangible examples from the Crohn’s & Colitis Foundation about how they turned data analytics insights into powerful content and revenue opportunities, and how they leveraged tailored technology, to help improve the lives of those with IBD.

Christy DeSantis
Chief Marketing & Communications Officer Crohn’s & Colitis Foundation
View Presentation
11:15am
- 12:00pm

DATA & DECISIONS: MOVING TO AN AUDIENCE-FIRST MINDSET

Peanut butter and jelly.
Tacos and Tuesday.
Beyonce and Jay-Z.

Good things come in pairs. When it comes to breaking the cycle of current flat fundraising results, there is one particular pair that can help you unlock how you approach your strategy: Data and decisions.

In this session, RKD Group and The Jed Foundation will look at:

  • The ways you can use data to move from a channel-first to an audience-first mindset
  • Multiple examples of decisions that can be made based on the data you have
  • How AI and machine learning have helped our teams make better decisions that fuel growth

Bart Lillie
Vice President, Strategic Engagement RKD Group
Thea Zunick
Director, Community Giving The Jed Foundation
View Presentation
12:00pm
- 1:00pm
NETWORKING LUNCH

1:00pm
- 1:45pm

UNLOCKING BRAVERY IN TODAY’S YOUTH TO TAKE ON THE CHALLENGES OF TOMORROW

It started as an idea to uplift 300 children in Sierra Leone left without a school to go to and many orphaned in the wake of the Ebola crisis. Three simple words, Today, I’m Brave. An idea that living brave starts with today. An idea to inspire them to believe they can overcome any challenge.

What happened in turn was these children inspired the entire Today, I’m Brave team. Tenfold.

Realizing the impact this simple idea had on a community 7,000 miles away, set in motion a movement that eventually grew to become a global nonprofit. From helping to build 100 roofs in hurricane-stricken Puerto Rico for families in need to launching a speakers series featuring the bravest of stories to help raise funds for homeless youth, to its latest initiative Brave Camp New York, a 4-year, transformational camp program for under resourced kids from Harlem, Today, I’m Brave’s single mission is to unlock bravery in today’s youth so they can take on the challenges of tomorrow and become the next great leaders of their generation.

In this session, join Today, I’m Brave’s founder David Angelo as he shares what it takes to build a nonprofit from the ground up, with equal parts strategic insights, qualitative data and limitless passion, dedication and vision for a better, braver tomorrow.

David Angelo
Founder and Creative Chairman David&Goliath | Today, I’m Brave
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1:45pm
- 2:20pm

THE DIGITAL TRUST EQUATION: NON-PROFITS, PSAS, AND PUBLIC PERCEPTION

PlowShare’s PSA TV airings data has a 20-year lookback spanning 50 cause categories. What can that data tell us about how trust is won today? Our presentation will show how we evaluate this data for themes and patterns that demonstrate the relationship between national events and cause messaging. Follow us as we tour through this data, showing you fascinating findings and a case study capturing Skin Cancer Foundation's recent campaign success. We will close with some go-forward ideas for how PSA and digital can work together to build public trust and community connection around crucial causes.

Allegra Mira
Head of Data & Innovation Plowshare
Becky Kamowitz
Interim Executive Director The Skin Cancer Foundation
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2:20pm
- 2:55pm

DATA-DRIVEN STRATEGIES FOR NONPROFIT SUCCESS

How are the nonprofits navigating current challenges and leveraging data analysis to shape future strategies? Join nonprofits and agency partners as they discuss the obstacles we face and share innovative strategies for growth in today's omni-channel landscape.

Susan G. McMullen
Vice President, Nonprofit Data Axle
Libbie Hayward
Director, Direct Response Memorial Sloan Kettering Cancer Center
View Presentation
2:55pm
- 3:00pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.