Powering the Creator Economy (In-Person Only)

OPENING REMARKS & MEMBER INTRODUCTIONS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

CREATOR-LED WELLNESS: HOW TARGET & PINTEREST TURNED INSPIRATION INTO ACTION

Tasked with positioning Target as the go-to destination for everyday wellness, the Winter Wellness campaign tapped creators to move beyond awareness and into real-world behavior. In partnership with Pinterest, creators transformed aspirational content into immersive, “IRL vision board” storytelling, blending product discovery with routines that audiences could bring to life. By anchoring wellness in tangible, in-store moments, hear how the campaign seamlessly connected inspiration to action, empowering consumers to plan, shop, and engage with intention, delivering 34M impressions at scale.

Lorrie West

Director Pinterest Brand Studio

INSIDE MAZDA’S CREATOR-LED CONTENT ENGINE: CONSISTENT QUALITY, MEASURABLE IMPACT

Attention is scarce and budgets are increasingly being scrutinized. Marketers need more content, but not at the cost of brand safety. In this session, Mazda and Open Influence will share a practical way to scale creator-led storytelling without losing quality or authenticity. They’ll cover how to identify creators who naturally reflect your brand values, how to write briefs that unlock their best work, and how to run a collaborative cadence so ideas move fast and stay on brand. You’ll leave with a blueprint to grow output, protect standards, and turn creator stories into measurable results.

Emily Rutt

Program Manager, Digital Marketing Mazda

COURTSIDE TO CULTURE: HOW THE CHICAGO SKY BUILDS RELEVANCE THROUGH SOCIAL

With women’s basketball and the WNBA capturing unprecedented cultural attention, sports teams have a unique opportunity to build deeper audience engagement through social storytelling. Join the Senior Manager of Social and Creative Strategy at the Chicago Sky as she shares how her team transforms cultural momentum into real-time content, fan engagement, and community connection.

Nia Robinson

Senior Manager of Social & Creative Strategy Chicago Sky

HOW RUST-OLEUM USES CREATORS AS A GROWTH ENGINE

In this session, learn how Rust-Oleum is leveraging creator assets across their portfolio to drive measurable lifts in engagement, consideration, and conversion. From viral cleaning sensations like The Pink Stuff to innovation launches with Low Odor Premium Spray Paint, hear how Rust-Oleum is sourcing high-performing creator content, optimizing it for paid and owned channels, and deploying it across the full funnel. The result is creative that feels native, performs like media, and scales easily. This session offers a clear blueprint for turning creator content into real business impact.

Allison Fowler

Director, Media Strategy Rust-Oleum

#AIRPLANEMODE: INSIDE UNITED AIRLINES’ EMPLOYEE CREATOR STRATEGY

In a world where audiences trust people more than brands, United Airlines is tapping into an unexpected advantage: its own employees. From pilots to ramp agents, real voices on the ground are becoming both credible and compelling storytellers on social. This session will break down how United has built employee advocacy into a high-performing marketing engine that’s driving brand affinity, expanding reach, and attracting top talent in the process. You’ll learn how to activate employees as trusted brand advocates, reach new audiences, and turn everyday moments into content that performs, and how you can translate this approach into results for your own brand. 

Julia Fedor

Director, Brand Marketing Operations United Airlines

INTERACTIVE SESSION: WHAT’S NEXT IN CREATOR MARKETING

The creator economy is entering a new phase as creator content is increasingly being used in AI search for product recommendations and answers. In this interactive closing session, attendees will break into small groups for candid conversations about the trends, challenges, and opportunities reshaping the future of creator marketing. Topics will include the rise of the AI Answer Economy and what it means for creator strategy, the evolution of affiliate and rewards-based creator programs, and the capabilities that will define next-generation creator partnerships. Designed to be collaborative and conversational, this session will give attendees the opportunity to exchange perspectives with peers, compare approaches, and leave with fresh insights on how others are navigating the evolving AI landscape in creator marketing.

Moderator:

HAPPY HOUR

Join ANA members, marketing leaders, and our event speakers following the event for a happy hour featuring complimentary beverages courtesy of Pinterest!