ANA’s ABM One-Day Conference: Driving Growth with Strategy, Technology, and Collaboration (In-Person Only) | 1-Day Conferences | ANA

ANA’s ABM One-Day Conference: Driving Growth with Strategy, Technology, and Collaboration (In-Person Only)

Account-based marketing, or ABM, is the top B-to-B marketing priority for the third year in a row according to Momentum ITSMA and ABM Leadership Alliance latest report.* Organizations of every size and sector are experiencing the power that this approach has to drive impact for their bottom lines while adding value to their customers’ journeys and enhancing their relationships with clients. As excitement around ABM continues to grow, so too do the opportunities for new strategies, technologies, and other ways for marketers to play a role in the success of their companies and relationships with customers.

Join the ANA’s ABM Committee/Community for this in-person event hosted at in one of Chicago’s most iconic skyscrapers. Led by marketing leaders, academics, and other experts, we’ll explore new ABM approaches, some of the challenges markers encounter, and practical advice you can use in your organization, including how to:

1. Align your strategy and quantify ROI
2. Leverage tech and AI for actionable insights
3. Make focused and prioritized investments for the greatest impact
4. Increase collaboration across all marketing groups
5. Integrate with sales for successful outcomes that enhance the customer journey

Register today. Space is limited!

Source: “Rethinking ABM: Outperforming the Market in the World of AI.”

when

Start: Tuesday, September 24, 2024 at 9:30am

End: Tuesday, September 24, 2024 at 2:30pm

WHERE

AON Center
200 E Randolph St
Floor 55
Chicago, IL 60601

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $299 Silver Tier $399 Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

Confirmed Speakers: 

  • Heather Adkins
    Head of Industry, Field, and Account-Based Marketing | Growth & Strategy
    KPMG
  • Jonathan Copulsky
    Senior Lecturer of Marketing, Executive Director, Medill Spiegel Research Center
    Northwestern University
  • Danny Nail
    Director, Global Leader, Account Based Marketing Center of Excellence (ABM & Digital Marketing)
    Salesforce
  • Aaron Smith
    Director of Marketing
    KPMG U.S

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.