Trends in Media

OPENING REMARKS

Sam Bloom

CEO Camelot Strategic Marketing and Media

HOW THE METEORIC EXPANSION OF THE RETAIL MEDIA ECOSYSTEM AND THE SOCIAL COMMERCE REVOLUTION ARE RESHAPING THE FUTURE OF BRAND MARKETING AS WE KNEW IT

The media landscape is expanding and being disrupted by growing retail media networks that are ultra-rich in first-party data and consumer insights. With the rise of social commerce over the past two years, the faces of commerce and brand building are intertwining and driving an unprecedented transformation for which branded commerce media emerges as the biggest digital paradigm shift since programmatic.

Ivonne Kinser

Vice President, Marketing & Innovation Avocados from Mexico

THE CMO PERSPECTIVE

This session will feature the CMO perspective on media and cover issues including optimizing first-party data, e-commerce, analytics, and modernizing the media mix.

Juliet Corsinita (Moderator)

SVP, Head of Convergent Video Buying Camelot Strategic Marketing & Media

IN-HOUSING PROGRAMMATIC MEDIA

Programmatic ad spending in the U.S. is projected to be $220 billion in 2022 and grow to $300 billion by 2024. Many marketers now invest more in programmatic – primarily digital display and digital video – than anywhere else. Some advertisers are in-housing their programmatic media given the growing importance of first-party data, the desire for greater transparency around fees, and the ability for greater control. Amy Bartle will share the TaxAct approach to in-housing programmatic media.

Amy Bartle

Head of Media TaxAct

PRIVACY’S IMPACT ON BIG TECH AND WHY IT’S IMPORTANT TO ADVERTISERS

In the absence of a national privacy law (which ANA and its sister trade associations are lobbying for), advertisers need to be mindful of the individual (and different) privacy laws of the states. Meanwhile, the product decisions and policies of big tech companies have implications for advertisers. All this results in challenges for advertisers to navigate. There are considerations for areas including 1st party data use and solving for identity resolution (i.e., matching identifiers across devices and touchpoints to a single profile). This session will discuss how advertisers must be both proactive and reactive in how they navigate the challenges of privacy and the tech companies.

Brad Dolian

Director, Media & Social USAA

FIRESIDE CHAT WITH A WALL STREET ANALYST

Dan Salmon is a Partner at New Street Research, where he leads the U.S. internet equity research team and focuses on the digital advertising, streaming and eCommerce sectors. In the past, his stock coverage has included “FANG” – Facebook, Amazon, Netflix and Google – and other major internet stocks, as well as traditional media, the agencies, ad tech and measurement companies.  In this fireside chat, we can expect to touch on subjects ranging from the current macroeconomic outlook following the latest public company earnings, the growth of CTV and retail media, and what privacy and targeting changes could come next.  

Dan Salmon

Founder New Street Research

SUPPLIER DIVERSITY IN ADVERTISING & MARKETING

The importance of supplier diversity in the ad/marketing industry has increased significantly over the past year, as has spending with diverse suppliers. Media is the biggest marketing investment for most companies, and digital media typically accounts for the highest proportion of media spend. Yet there are challenges that have held back increased investment with diverse media companies. Those include the challenges of finding diverse suppliers, available inventory, lack of traditional measurement, and certification requirements. In addition to the challenges, this session will explore areas including the benefits, spend, goals, and measurement of supplier diversity in advertising/marketing with a focus on media.

Bill Duggan

Group EVP ANA

CTV: A MASSIVE TRANSFORMATION THAT’S OCCURRING RIGHT BEFORE OUR EYES

Sam Bloom

CEO Camelot Strategic Marketing and Media

CLOSING REMARKS

Sam Bloom

CEO Camelot Strategic Marketing and Media