ANA Law 1-Day Conference, Hosted by Squire Patton Boggs (In-Person & Virtual)

This event is over.

This ANA 1-Day Conference will cover a variety of topics related to advertising and marketing law. Presenters will cover many issues that are top of mind for in-house counsel, including AI, the FTC’s endorsement guides, best practices in online marketing and avoiding dark patterns, the risks and opportunities in ESG claims, and the latest in state privacy law. CLE credit will be offered.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, July 19, 2023
9:00am - 9:25am	REGISTRATION AND BREAKFAST
9:25am - 9:30am	OPENING REMARKS
9:30am - 10:15am	AI, AUTOMATED DECISION MAKING, AND PROFILING, TARGETED ADVERTISING AND SENSITIVE DATA: RISK ASSESSMENT AND LEGAL AND ETHICAL CONSIDERATIONS, CURRENTLY AND ON THE HORIZON New state privacy laws require data controllers to conduct and document assessments of high-risk data processing, which specifically includes many marketing use cases, such as use of cookies, combining personal data from multiple sources, selling/sharing personal data, sensitive information processing and profiling and automated decision making. In addition, risk and impact assessments of the use of artificial intelligence will not only address obligations under these laws but also other legal and reputational concerns. The panel will look at how to operationalize assessments as part of a data governance program and benefits of doing so, particularly in the context of marketing practices. Julia Jacobson Partner Squire Patton Boggs Alan Friel Partner Squire Patton Boggs Gicel Tomimbang Associate Squire Patton Boggs Charlotte Murphy Senior Counsel, Global Marketing The Coca-Cola Company View Event Recap and CLE Materials
10:15am - 11:00am	THE ENDORSEMENT GUIDES: WHAT’S NEW AND WHAT’S NEXT The Federal Trade Commission has been actively collecting and processing feedback on the Endorsement Guides and the Dotcom Disclosures, and it has voiced opinions and taken actions that signal heightened expectations from all stakeholders in the marketing ecosphere, including those that solicit, collect, and publish consumer reviews. This session will discuss what we’ve seen recently, including from the NAD, and provide some thoughts and insights on housekeeping and future-proofing your business for compliance. Jim Dudukovich Counsel Bryan Cave Leighton Paisner LLP Maria Daatio Perez Director & Senior Counsel Mattel, Inc. View Event Recap and CLE Materials
11:00am - 11:10am	COFFEE BREAK
11:10am - 11:55am	BEST PRACTICES FOR ENSURING ENFORCEABLE ONLINE NOTICES, CONSENTS AND AGREEMENTS, NEGATIVE OPTION MARKETING AND AVOIDING DARK PATTERNS Conversations between legal and business/marketing teams have never been more essential to reducing the rising risk of costly litigation and regulatory scrutiny concerning consumer user experiences. But what happens when the most attractive user experience is at odds with the company’s need to capture adequate levels of consumer consent ? During this presentation, we will guide you through design interface best practices through the lens of recent regulatory and litigation developments. We will also provide insights on how to shape all these best practices into meaningful conversations with a company’s business/marketing team. Katherine Spicer Partner Squire Patton Boggs Kyle Dull Senior Associate Squire Patton Boggs Derek Walton Corporate Counsel - Privacy Purple Mattress Elizabeth Berthiaume Associate Squire Patton Boggs View Event Recap and CLE Materials
11:55am - 12:40pm	ESG RISKS AND OPPORTUNITIES IN 2023 Litigation and federal scrutiny on ESG claims and practices continue to rise, even as opportunities to achieve and highlight ESG progress grow. Our panel will discuss some of the risks and rewards in the ever-changing ESG landscape for marketers. Michael Justus Partner Katten Muchin Rosenman LLP Mark Danis Vice President, Deputy General Counsel The Clorox Company View Event Recap and CLE Materials
12:40pm - 1:10pm	LUNCH
1:10pm - 1:55pm	PRIVACY LAW ROUNDUP What you need to know to comply with the growing number of state privacy laws and an overview of hot privacy litigation and enforcement issues including pixels and cookies and health and video data, session replay and chat bot “recordings” and security breach. Kyle Fath Partner Squire Patton Boggs Kristin Bryan Partner Squire Patton Boggs Niloufar Massachi Senior Associate Squire Patton Boggs Phyllis Culbertson Former Head of Legal Privacy Prodege View Event Recap and CLE Materials
1:55pm - 2:00pm	CLOSING REMARKS
2:00pm	ADJOURN

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.