In-House Agency Day: Responding to Crisis

This event is over.

The growth of in-house agencies at client-side marketers is substantial and changes the landscape of the advertising industry. An ANA study, The Continued Rise of the In-House Agency, concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services, including strategy, creative for traditional and digital media, media planning/buying, and producing broadcast quality commercials.

This virtual event features sessions from leading marketers and thought leaders who will share details on their in-house agency and how they’ve shifted workloads, operations, and more to accommodate for the current pandemic.


Agenda

Each speaker below will share how their in-house agency has evolved operationally and how their creative has changed to address the pandemic.

TIME EVENT DETAILS LOCATION
Thursday, May 28, 2020
11:00am
- 11:15am
Welcome Remarks

Greg Wright
Senior Director, Conferences & Committees ANA
11:15am
- 11:50am

SUPPORTING A REAL ESTATE NETWORK AT HOME

The Studio is the nation’s biggest real estate marketing agency, serving as Coldwell Banker NRT’s in-house agency. At just more than a year old, the in-house agency had to quickly pivot to support their realtor network.

Mike Fischer
Chief Marketing Officer Coldwell Banker NRT
Jan Loomis
Vice President Coldwell Banker NRT
View Presentation
11:50am
- 12:25pm

POST-PANDEMIC PREDICTIONS: "NEW NORMAL" OPPORTUNITIES FOR IN-HOUSE AGENCIES

In what seems like an instant, our world was turned upside down. And the way our in-house agencies operate had to adapt and change with the rapid pace of changes in our world. Processes, procedures, priorities, and communications have had to quickly evolve to meet the needs of our businesses while still striving to maintain the same standards of excellence our teams, clients, and partners have been accustomed to. Out of every great crisis comes opportunity, what are those opportunities for in-house agency operations? In this session, Maureen Boyle, senior director creative services & events for Nordstrom Trunk Club, will cover five "new normal" opportunities for in-house agencies as we look to brighter days ahead.

Maureen Boyle
Chair, ANA In-House Agency Committee, Midwest Chapter Senior Director, Creative Services & Events, Nordstrom Trunk Club
View Presentation
12:25pm
- 1:00pm

FEEDING KIDS DURING A PANDEMIC

More than 22 million children lost the healthy meals they depend on at school due to school closures. Millions of Americans are out of work and struggling to afford food for their children. Responding to this urgent moment, the agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly-changing landscape.

Jason Wilson (@NoKidHungry)
Managing Director of Brand and Marketing Share Our Strength / No Kid Hungry
View Presentation
1:00pm
- 1:35pm

THE IMPACT OF COVID-19 ON CREATIVE, MARKETING, AND DIGITAL TEAMS

Cella recently surveyed more than 240 leaders of creative, marketing, and digital teams at large and mid-sized brands. Brendon Derr from Cella will review the just-released results of this survey. We’ll cover major topics like the pivot to support a new/revised marketing and communications landscape for their companies, the impact of remote work on team performance and culture, how teams are maintaining a strong culture and forging tighter bonds with internal stakeholders, and evaluating operations (processes, tools, performance metrics, etc.) to support a new world of adaptability and remote work.

Brendon Derr
Vice President, Strategic Solutions Cella
View Presentation
1:35pm
- 1:50pm
Closing Remarks

Greg Wright
Senior Director, Conferences & Committees ANA
1:50pm Event Ends


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.