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More than $300 billion was spent globally in 2022 on marketing technology and as growth continues, so will the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. Add to this the overwhelming number of MarTech providers and risks associated with many of them, a severe lack of experienced cross-functional talent, and a role clarity debate between departments, and we can often find ourselves focusing more on the challenges rather than the tremendous opportunities to more effectively leverage data and technology to surprise and delight our customers and drive growth.
 
This conference will feature leading brand experts and partners to cover a range of case studies on data clean rooms, data cloud solutions, MarTech best practices and ways to transform the art and science of connecting products and services with those who need and desire them most.