Great Marketing Powered by Great MarTech Hosted by AWS and Amazon Ads (In-Person Only) | 1-Day Conferences | ANA

Great Marketing Powered by Great MarTech Hosted by AWS and Amazon Ads (In-Person Only)

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More than $400 billion was spent globally in 2022 on Marketing Technology and as spending continues to increase, so will the complexity of related issues that arise from the integration of what are often an overwhelming number of disparate data and tech solutions. Join experts from Amazon, the NFL, Johnson & Johnson, Verizon, Adobe, Mastercard, Salesforce, and Deloitte to hear how they are embracing new talent, processes, and technologies to Master their Stack and transform the art and science of connecting products and services with those who need and desire them most.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, May 17, 2023
8:00am
- 8:45am
NETWORKING BREAKFAST

8:45am
- 9:00am

WELCOME REMARKS & INTRODUCTIONS

Michael Donnelly
EVP - MarTech, Addressability, Futures, and B2B Marketing ANA
9:00am
- 9:35am

UNLOCK THE VALUE OF YOUR CUSTOMER DATA WITH AMAZON AWS AND AMAZON ADS

First party data has become an increasingly critical tool for marketers to better understand their consumers across channels (paid, owed, and earned). In this session for brand marketers, hear how companies like Deloitte are working with AWS and Amazon Ads to bridge the “Customer Data Divide”, helping brands unlock the value of their customer data in order to improve their marketing effectiveness and grow their business (planning, activation, measurement, and optimization)

Paul Dooley
World Wide Head Marketing Transformation AWS
Ron Jenkins
Amazon Advertising Principal Amazon Ads
David Chan
Customer Data Platform Practice Leader Deloitte Digital
View Presentation
9:35am
- 10:10am

ACTIVATING NEXT-GEN FAN ENGAGEMENT

NFL Fandom is at an all-time high while consumer behavior, affinities toward brands, and media consumption are fundamentally changing. Building lasting fandom requires a new recipe for ongoing engagement fueled by data, technology, and a cross-functional operating model. In this session, Andy Kauffman, SVP Marketing Strategy & Science & Chi Ogbuehi, VP, Technology for Marketing & Consumer Products, will illustrate how the NFL is deepening authentic fan connections and growing engagement across their Ecosystem through new operating models and orchestration across the League and 32 NFL clubs.

Andy Kauffman
Senior Vice President – Marketing Strategy & Science NFL
Chi Ogbuehi
VP MarTech NFL
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10:10am
- 10:45am

THE EVOLVING ROLE OF PROCUREMENT IN BUILDING THE STACK: IMPORTANCE AND INTEGRATION WITH OTHER TEAMS

This session will explore the changing landscape of procurement and its crucial role in building the stack. Traditionally, marketers or IT have owned the stack, but now it's a collective responsibility of the procurement department. The session will also highlight real-world examples of successful stack building through procurement and the challenges faced in the process.

Lisa Dreeke
Global Lead, Marketing Services Procurement, Agencies Johnson & Johnson Consumer Health
10:45am
- 11:20am

DIGITAL FIRST OMNICHANNEL EXPERIENCES THAT PUT THE CUSTOMER IN THE CENTER

This is the era of people-first business.  Join us for a fireside chat to learn how people, processes and Adobe technology accelerated Verizon's digital transformation, delivering personalized, omnichannel customer experiences and business growth.

Denise Colella
Vice President, Head of Digital Strategy Group, Media & Financial Services Adobe
Chris Paul
Vice President of Digital Marketing & Sales Verizon
11:20am
- 12:35pm
LUNCH

12:35pm
- 12:55pm

INCREASING YOUR MARKETING IMPACT – DRIVING VALUE WITH MEDIA UNIFICATION.

Danone’s road to video consolidation and the business impact/benefits that clients and agencies are seeing:

  1. Doing more with less: having greater impact with the same/less budgets.
  2. Breaking down silos: not buying media in silos, unifying video/programmatic teams (and budgets) to increase impact.
  3. Focus on the metrics that matter: how consolidation has helped move the needle on the metrics that matter most to our organization and demonstrate impact (i.e., cost savings, value creation, incremental reach, business results).

Kevin Manke
Senior Manager, Media & Data Strategy Danone
View Presentation
12:55pm
- 1:30pm

HARNESSING TECHNOLOGY TO PUSH YOUR ADVERTISEMENT THROUGH THE DIGITAL CLUTTER

Marketers are challenged on many fronts from a crowded social & digital ecosystem, quickly evolving tech platforms, and privacy laws to ad-blocking software making marketing performance extremely difficult. How can we successfully get our ads through to provide a better experience to our consumers while bringing value?

Michele McCray-Howard
Director, Global Media & Agency Relations Mastercard
1:30pm
- 2:05pm

HOW AI DRIVES IMPACT FOR MARKETERS

Consumer needs and preferences are rapidly evolving and for marketers, that means the speed at which you need to analyze data, find customer insights, and adapt how your brand shows up is unlike anything you’ve experienced before. We see AI as the third big shift after the internet and mobile revolutions. In this session, you’ll hear more about how to combine your expertise with the power of Google AI – to help you drive profitable growth and results now and in the future.

Enshalla Anderson
Director, Global Brand & Creative Google Cloud
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2:05pm
- 2:35pm
COFFEE BREAK

2:35pm
- 3:10pm

WHY AND HOW PRIVACY TECH FITS INTO THE MARTECH STACK OF THE FUTURE

ANA members in the room will be able to hear from top experts on how CMOs and their teams should be planning for privacy compliance tech in their businesses -- as well as ways they can apply these principles and practices to drive growth, reduce brand reputational risk and increase org efficiency.

Elliot Bell
COO Compliant
Yale Cohen
EVP/Digital Standards Publicis
View Event Recap
3:10pm
- 3:45pm

PERSONALIZE MOMENTS AT SCALE WITH DATA, AUTOMATION, AND AI

With the growing demand for more personalized experiences, brands are constantly looking for innovative ways to make every moment more personal, valuable, and memorable. But how do you make it scale? In this session, you’ll learn how real companies are taking a centralized approach to data, automation, and AI to transform marketing together with sales and service to truly put the customer at the center of every brand engagement.

Jay Wilder
Vice President Product Marketing, Marketing Cloud Salesforce
Kyall Mai
SVP and Chief Innovation Officer Esquire Bank
View Presentation
4:00pm
- 6:00pm
CLOSING HAPPY HOUR RECEPTION


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.