The Future of Marketing Leadership

This event is over.

Columbia Business School’s Center on Global Brand Leadership and The ANA Educational Foundation present

The Future of Marketing Leadership
November 6, 2020 | Virtual event
10am-12:30pm Eastern

Given the current tumultuous environment, marketing industry leaders have never before had a better opportunity to leverage purpose-driven strategies to make a lasting impact by blending brand growth with social responsibility. Learn how today’s challenges are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders. Hear from CMOs who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.


Agenda

TIME EVENT DETAILS LOCATION
Friday, November 6, 2020
10:00am
- 10:05am
Opening Remarks

10:05am
- 10:40am

IT'S NOT BUSINESS, IT'S PERSONAL

Ann Mukherjee
Chairman and CEO, North America Pernod Ricard North America
10:40am
- 11:15am

CREATIVITY AS A SOURCE OF COMPETITIVE ADVANTAGE

Fernando Machado
Global Chief Marketing Officer Restaurant Brands International
11:15am
- 11:50am

DEVELOP INNOVATION & KPIS TO SOLVE CONSUMER CHALLENGES

Emily Culp
CEO Cover FX Skincare
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11:50am
- 12:25pm

THE IMPORTANCE OF TEAM AGILITY IN UNCERTAIN TIMES

Karen Wish
VP and Chief Marketing Officer Mount Sinai
View Event Recap
12:25pm
- 12:30pm
Closing Remarks

Matthew Quint
Columbia University

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.