Digital & Social @ Edward Jones

Digital media has become a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing and social media space. Topics covered will include content marketing, data analytics and measurement, social media, digital marketing and much more!

This ANA 1-Day Conference is crucial for any marketer seeking to navigate their brand through the ever-changing and transformative media landscape of digital and social.

when

Start: Wednesday, October 30, 2019 at 8:15am

End: Wednesday, October 30, 2019 at 3:00pm

WHERE

Edward Jones
12555 Manchester Rd.
St. Louis, MO 63131

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, October 30, 2019
8:15am
- 9:00am
Networking Breakfast

9:00am
- 9:10am
Opening Remarks

9:10am
- 9:55am

EDWARD JONES: USING INSIGHTS TO DESIGN WITH CLIENT CENTRICITY

In this session, you will hear how insights have driven Edward Jones’s client-centric approach to reimagining their client site: Online Access.

Emery Skolfield
Partner, Marketing Edward Jones
9:55am
- 10:40am

OREO & 7-ELEVEN PRODUCT LAUNCH PARTNERSHIP

In this session, hear how Oreo and 7-Eleven partnered to launch new products such as an exclusive Oreo mint hot chocolate, and Oreo donut. In this integrated campaign, Oreo and 7-Eleven increased awareness of the launch through social media, influencer marketing, and public relations.  

Steve McGowan
Head of Shopper Marketing & Strategic Partnerships Mondelez International
Abbey Ash
Partner, Director of Shopper Marketing Phoenix Creative
10:40am
- 11:05am
Networking Coffee Break

11:05am
- 11:50am

HOT WHEELS: KEEPING A 50 YEAR OLD BRAND RELEVANT AND COOL WITH SOCIAL MEDIA CONTENT AND INFLUENCERS

In 1968, Hot Wheels revolutionized play with the first toy cars that not only looked great but also performed better than anything else out in the market. 50 years and many generations later, the brand is bigger than ever. With continuously changing trends and consumer behaviors, and a fast evolving media environment, it's more challenging than ever for a heritage brand to remain relevant and top of mind. A unique approach to engaging and building partnerships with creators have driven significant growth for Hot Wheels on YouTube and made the brand cool among the cool kids. In this session, Mattel will share insights on this campaign.

Ricardo Briceno
Senior Marketing Director / Head of Brand Marketing Hot Wheels – Mattel
Alex Reeds
Senior Vice President, Client Service Fullscreen
11:50am
- 12:35pm

TRUNK CLUB: CONTENT & INFLUENCER MARKETING STRATEGY

A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Trunk Club will discuss the evolution of their content and influencer strategy. They will discuss how they are leveraging content to create deeper engagement with new and existing customers.

Kyle Donash
Senior Manager, Public Relations, Communications and Social Media Trunk Club
12:35pm
- 1:25pm
Luncheon

1:25pm
- 2:10pm

CONTENT WITH PURPOSE- PANERA BREAD'S 'FOOD INTERRUPTED'

Panera Bread is a true mover in the food policy space. To complement its multi-year ‘Food as it Should Be’ campaign platform, the brand was ready to go deeper, and wider to bring consumers into their mission: to change the food industry from the inside out. ‘Food Interrupted’ is a content series that makes food policy accessible and entertaining with industry influencers and innovators like Marcus Samuelsson and Rainn Wilson. It also shows consumers how they can make an impact.  Emmy-nominated and heading into season two, ‘Food Interrupted’ changed Panera’s relationship with its customers from fast casual to life changing and long term. In this session, Panera Bread will provide insights and learnings from this successful launch.

Kelli Nicholson
Brand Director Panera Bread
2:10pm
- 2:55pm

SCOTTSMIRACLE-GRO: INTEGRATED DIGITAL EVOLUTION

In this session, hear how ScottsMiracle-Gro evolved their subscription program with an integrated digital campaign.  Learn how they activated with a custom-built bidding engine driving programmatic display, social, search, email, and retargeting across all channels to increase sales.

Conrad Bowman
Director, Performance Marketing and Analytics ScottsMiracle-Gro
3:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.