Data & Analytics Conference: Sustain, Grow & Transform Direct Mail Hosted by American Express

This event is over.

As a digital driver, direct mail has proven to be more powerful than ever. This virtual conference will provide keen insights and case studies in our second annual Data & Analytics Conference hosted by American Express. You’ll hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing as well as the latest in compliance and privacy laws. Best of all, you’ll have a chance to interact with these experts and ask questions that will give you the tools to transform your print marketing into sustainable growth and a more robust customer experience.

SPECIAL TECHNICAL NOTE:   Please check with your technology department in advance of attending this event.  Many organizations have restrictions that will prevent you from joining or viewing this event online.  The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.


Agenda

TIME EVENT DETAILS LOCATION
Monday, September 14, 2020
11:00am
- 11:10am

OPENING REMARKS

Mark Kaline
Senior Vice President, Data & Technology Practice ANA
11:10am
- 11:50am

FOUR SECRETS TO MORE POWERFUL CREATIVE

We’re all trying to sell something to someone. We have a great product, a great service, or a can’t-miss promotion that we want people to know about. We’ve decided to reach them through direct mail. But what should we say? What do we show? How do we stand out from all the other messages in the mailbox? And how do we do it in a matter of seconds? A smart strategy, a great mailing list and a stellar offer don’t mean anything if your creative execution is weak. There are certain creative secrets that have been proven through neuroscience that will increase the likelihood of your direct mail piece getting noticed and driving your customers to action. Simply following these five powerful recommendations will increase your chances of success. Good creative matters. Find out the secrets of how to do it.

Shanie Cunningham
Head of U.S. Marketing Boden U.K.
Brent Niemuth
President & Chief Creative Officer J. Schmid
View Video and Presentation
11:50am
- 12:30pm

WHAT INNOVATION AT THE UNITED STATES POSTAL SERVICE CAN MEAN TO YOU

A high level view into current innovations and a peek behind the curtain of upcoming innovations in an omnichannel environment. Discussion topics included bringing personalization to direct mail, new creative ideas, and the intersection of direct mail and digital.

Bob Dixon
Product Technology Innovation Director United States Postal Service
Bill Duggan
Group Executive Vice President ANA
View Presentation
12:30pm
- 12:45pm

STRETCH BREAK WITH MARIA CORTES-GRAHAM

Introduction by Nicole Bravo

12:45pm
- 1:25pm

OMNICHANNEL BEST PRACTICES & USE CASES PRESENTED BY AMERICAN EXPRESS

A discussion diving into the omnichannel journey of two different lines of business within American Express and the impact direct mail can have. Join us along with Acxiom, who will provide an external lens, as we review what sparked the idea, and how we executed by partnering both internally and externally.   

Gina Negrin
Director, Loyalty – U.S. Marketing Solutions American Express
Jenna Goldberg
Director, U.S. SME Prospect Marketing American Express
George Abboud
Marketing Manager, Personal Savings American Express
Julie Kustoff
Principal Consultant, Financial Services Acxiom
View Video and Presentation
1:25pm
- 2:05pm

PERSONALIZATION AT SCALE: CASE STUDIES INDUSTRY SECTOR

Direct mail is proven to evoke a memorable, emotional connection with its recipients. Enhancing your customer’s experience with data-driven personalization can make their connection with your brand even stronger. Brands are leveraging data to understand changing customer values and trends and inform brand identity and campaigns over time, ultimately using customer and performance insights to personalize engagement and measure outcomes against business goals. During this session, we will be learning more about the 2 case studies below.

  • COMCAST: PERSONALIZATION AT SCALE- THE BUILDING BLOCKS OF SUCCESS

    Jason Beck
    Director, Marketing Communications
    Comcast

  • AMERICAN NATIONAL INSURANCE: IMPROVING YOUR OFFER THROUGH PERSONALIZATION

    Chuck La Tournous
    Vice President, Marketing
    American National Insurance

View Presentation
2:05pm Closing Remarks


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.