Three Visions of the Future of AI for Customer Engagement: 2027 Scenarios

By 2027, how will AI transform the future of customer and human engagement? The ANA Global CMO Growth Council and the Management and Business Review organized a forum with selected CMOs and leading experts and scholars to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Their results comprise a fascinating combination of opportunities and risks, good and bad. Most importantly, participants outlined the steps we should take today to address these possibilities and prepare for 2027.

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