Key Industry Issues in Client/Agency Agreements | Event Recaps | All MKC Content | ANA

Key Industry Issues in Client/Agency Agreements

Executive Summary

Everything old is new again: what has happened in the past five years since ANA's media buying contract template 2.0 and what do we see ahead? In-house counsel these days are expected to understand not only the nuances of the advertising and media landscape like transparency and sequential liability, but also be experts on AI, ESG, DEI, consumer data privacy, intellectual property issues, and more. But you can use the updated ANA contract as a roadmap to explore these topics with your internal business leaders, open productive conversations with your agencies, find common ground, and negotiate a client/agency agreement that builds a foundation for a successful business relationship. This session explores these unique issues and more of the topics important to advertisers that are included in the updated ANA Master Media Buying Services Agreement template.

David Buzby
Senior Director, Government Relations

Keri Bruce
Reed Smith LLP

Selena Spritz
Senior Director and Managing Counsel, Retail and Intellectual Property Group
Walgreen Company

Thea Winarsky
General Counsel and Executive Vice President, Legal and Strategy
IPG Mediabrands

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