Search Marketing Knowledge Center

ParkinSex: An Inclusive Guide for People with Parkinson’s Disease

REGGIE Awards April 28, 2024

Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.

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Equality & Inclusivity Drive Brand Growth and Offset Potential Risk

Industry Insights November 20, 2023

In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.

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This Company Promoted Visibility for Girls with Autism

Multicultural Excellence Awards November 13, 2023

Detergent company Vanish created a campaign aimed at people with autism, with an emphasis on promoting visibility for girls with autism. The campaign focused on how the detergent can help clothes stay clean and fresh.

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An Amazon Series Marketed to the Autistic Community

Multicultural Excellence Awards November 13, 2023

Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.

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Scrolling Therapy App Helps Parkinson’s Patients Scroll

Multicultural Excellence Awards November 13, 2023

Eurofarma introduced Scrolling Therapy, an innovative mobile application that helps Parkinson’s Disease patients scroll their social feeds.

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The Barbie Evolution: An Icon in a Diverse World

Event Recaps October 12, 2023

Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.

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The Barbie Evolution: An Icon in a Diverse World

Conference Session Videos October 12, 2023

In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.

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Accessibility Through Inclusive Design: Mastercard’s Touch Card

Event Recaps October 10, 2023

Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard, presented on the brand’s Touch Card, an innovative concept striving to make bank cards more accessible for the visually impaired.

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Reaching People with Disabilities Authentically

B2C September 26, 2023

By ignoring people with disabilities, brands are not only potentially alienating a large swath of the population, they're also leaving money on the table. New research conducted by Morning Consult found that 84 percent of respondents had a more favorable impression of companies that are inclusive of people with disabilities in their marketing and advertising and 80 percent wanted to do more business with such companies.

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Exploring the Value of Diversity & Inclusion in Advertising

Knowledge Partners September 22, 2023

System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.

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The Coolest & Most Unique Award-Winning Smarties Campaigns

Industry Insights August 22, 2023

Sometimes, you see a commercial or video clip that warms your heart, makes you laugh, brings tears to your eyes, and/or may feel like a punch to the gut. Sometimes, all these things happen at the same time. Portraying real people and their stories, or highlighting an underrepresented perspective or issue, can change people’s lives.

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Reenergizing the Arthritis Community

Social Impact August 14, 2023

After the country emerged from a devastating pandemic, the Arthritis Foundation's defining "We Journey Together" campaign needed a jump start. That opportunity presented itself in 2023, the 75th anniversary of the foundation. Working with the agency Mower, the foundation showed the difference it can make to people living with arthritis — to great effect.

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DEI in Creative

ASK Answers July 26, 2023

How can I ensure my creative output is using inclusive language and visuals?

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This VR Experience from the IPC Enhanced Inclusion for People with Disabilities

Smarties Awards July 24, 2023

To drive greater understanding and inclusion of people with disabilities, the International Paralympic Committee partnered with Meta and five Paralympians to share their stories of being a disabled athlete in an immersive VR experience on Oculus.

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Degree Promotes Inclusivity for Para-Athletes with a Marathon in the Metaverse

Smarties Awards July 24, 2023

Degree hosted a disability-friendly marathon in the metaverse to raise awareness around the need for more inclusivity and accessibility for people with disabilities.

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How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign

REGGIE Awards May 19, 2023

Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.

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LEGOLAND Resorts Commitment to Neurodiversity and Accessibility

Event Recaps April 11, 2023

Among other vital efforts, LEGOLAND Resorts discussed how it has been developing rides thinking about the importance of kid accessibility.

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Best Practices in Disability Inclusion

Conference Session Videos February 22, 2023

Over one billion people — approximately 15 percent of the total world population — live with some form of disability. Hear from the brands and companies that have led the charge in establishing an unwavering, authentic commitment to the inclusion of people with disabilities both internally and externally.

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