Advanced Email Marketing

Learn advanced techniques to improve email metrics, including dynamic personalization, frequency, optimization, effective database segmentation, and trigger-based email. Participants will develop analytic skills that can be utilized to evaluate various program metrics and overall success.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in advanced email marketing.

Course Outline

Lesson 1: Improving List Performance

    • Using Targeting and Segmentation to Improve Results
    • Five Types of Effective List Segmentation
    • List Management, Maintenance, and Email address validity

Lesson 2: Email Automation

    • Triggered Email Opportunities and Types
    • Series Email

Lesson 3: Creative Innovation

    • Subscriber-Specific Personalization
    • Moving Email: Animation and Video
    • Real-time Dynamically-Customized Content

Lesson 4: Testing

    • Testing Basics
    • Optimizing Email Frequency

Lesson 5: Analysis and Metrics

    • Three Views of Process Metrics
    • Engagement and Advanced Analyses

Estimated Length of Completion

Approximately 90 minutes

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A



Karen Talavera

Karen Talavera is the founder and president of Synchronicity Marketing, an email consulting and training firm. Karen’s enlightened direct response marketing mindset delivers improved email results for clients ranging from NASCAR, A&E, Kaiser Permanente, ServiceMaster, and Texas Instruments to agencies, associations, and entrepreneurs. She has designed and delivered email marketing training and certification programs publicly via a variety of membership associations and privately for Fortune 1000 companies. Previously, Karen held senior marketing positions at YesMail, Acxiom Digital, and Experian.

Karen is a member of the ANA Faculty and an internationally recognized speaker, consultant, professional educator, and thought-leader in email marketing. She shares her email and digital marketing insights on her blog, Enlightened Emarketing.