Advanced Email Marketing

Learn advanced strategies and techniques to take your email program from good to great. Apply segmentation and personalization to create dynamically-customized campaigns with a 1:1 edge. Employ advanced design tactics and leverage marketing automation for drip, series and triggered email. Finally, explore advanced analytical approaches for evaluating overall success.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in advanced email marketing.

Course Outline

Lesson 1: Email List Mining & Maintenance

  • Segmentation strategies: Mining for gold
  • List management: Email address validation and hygiene

Lesson 2: Automated and Triggered Email

  • Opportunities and types
  • Series, tracks and drip campaigns

Lesson 3: Advanced Creative

  • Moving Email: using animation and video
  • Personalization and dynamic content

Lesson 4: Testing & Response Optimization

  • Why test?
  • Essentials for valid design
  • Let AI lead the way

Lesson 5. Advanced Measures and Analyses

  • Analyzing campaign results

Estimated Length of Completion:

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was last updated on October 31st, 2019.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Karen Talavera

Karen Talavera is the founder and president of Synchronicity Marketing, an email consulting and training firm. Karen’s enlightened direct response marketing mindset delivers improved email results for clients ranging from NASCAR, A&E, Kaiser Permanente, ServiceMaster, and Texas Instruments to agencies, associations, and entrepreneurs. She has designed and delivered email marketing training and certification programs publicly via a variety of membership associations and privately for Fortune 1000 companies. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Karen is a member of the ANA Faculty and an internationally recognized speaker, consultant, professional educator, and thought-leader in email marketing. She shares her email and digital marketing insights on her blog, Enlightened Emarketing.