Fundamental Email Marketing

Create profit- and lead-generating emails that stand out in overcrowded inboxes. In this course, you’ll gain an understanding of channel fundamentals, discover the importance of permission, learn ways to grow and manage subscriber lists, and discover how to concept, design and measure campaigns that contribute to your company’s bottom line.

Learn the building blocks and strategies for generating deliverable, responsive email marketing campaigns.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in email marketing.

Course Outline

Lesson 1: Channel Foundations

• Understanding the email marketing landscape
• Permission and legal compliance

Lesson 2: Email List Essentials

• Building your list: Acquiring subscribers

• Subscriber data management

Lesson 3: Delivering Value Through Strategy

• Mindset for email today
• Channel strategy: 3 approaches
• A framework for program development

Lesson 4: Creating Your Message

• Offers and calls to action
• Email message architecture and design

Lesson 5: Measuring Response – The Basics

• Core diagnostic measures
• Bottom-line KPIs

Estimated Length of Completion:

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was last updated on October 31st, 2019.