Fundamental Email Marketing

Create profit- and lead-generating emails that stand out in overcrowded inboxes. In this course, you’ll gain an understanding of channel fundamentals, discover the importance of permission, learn ways to grow and manage subscriber lists, and discover how to conceptualize, design, and measure campaigns that contribute to your company’s bottom line.

Learn the building blocks and strategies for generating deliverable, responsive email marketing campaigns.

Learning Experience

This is a narrated PowerPoint slide presentation format course and is partially interactive. It provides real-world practitioner-led learning. Active course participation is limited and includes assessments, minimal or no knowledge checks, activities, or resources/tools.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in email marketing.

Learning Objectives

1. Illustrate email’s role and effectiveness as a marketing channel
2. Convey acceptable permission practices and legal compliance in the U.S. and Canada
3. Explain successful email address acquisition and list growth tactics
4. Provide frameworks for channel strategy
5. Showcase responsive tactics for offer development and message creative
6. Share design approaches for an increasingly mobile environment
7. Present essential performance metrics and channel KPIs for measuring bottom-line impact

Estimated Length of Completion:

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

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This course was last updated on October 31st, 2019.