Fundamental Email Marketing

Create profit and lead-generating emails that stand out in overcrowded inboxes. In this course, you’ll learn how to identify your target audience and oversee the deployment of email messages that garner the response you want. You’ll also discover the importance of permission-based email campaigns and other ethical guidelines that are crucial for your company’s bottom line.

Learn the building blocks and strategies for generating deliverable, responsive email marketing campaigns.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in email marketing.

Course Outline

Lesson 1: Channel Foundations and Overview

    • State of the Channel
    • Permission: Bedrock of Email Marketing

Lesson 2: Email List Essentials

    • Using external lists: List rental 101
    • Building your proprietary opt-in email list

Lesson 3: Delivering Value: The Offer

    • The psychology of motivating response
    • General types, Do’s and Don'ts
    • Evolving approaches for today

Lesson 4: Creating Your Message

    • Email message architecture
    • Design and layout in the mobile age

Lesson 5: Meaningful Measures

    • Fundamental email performance metrics
    • Bottom-line contribution

Estimated Length of Completion:

Approximately 90 minutes

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A



Karen Talavera

Karen Talavera is the founder and president of Synchronicity Marketing, an email consulting and training firm. Karen’s enlightened direct response marketing mindset delivers improved email results for clients ranging from NASCAR, A&E, Kaiser Permanente, ServiceMaster, and Texas Instruments to agencies, associations, and entrepreneurs. She has designed and delivered email marketing training and certification programs publicly via a variety of membership associations and privately for Fortune 1000 companies. Previously, Karen held senior marketing positions at YesMail, Acxiom Digital, and Experian.

Karen is a member of the ANA Faculty and an internationally recognized speaker, consultant, professional educator, and thought-leader in email marketing. She shares her email and digital marketing insights on her blog, Enlightened Emarketing.