Introduction to MarTech | School of Marketing | ANA

Introduction to MarTech

In this introductory course on Marketing Technology (MarTech), discover how to navigate the crowded and rapidly evolving MarTech landscape effectively. Understand the definition, scope, and historical evolution of MarTech, and its crucial role in transforming marketing strategies and customer relationships. Learn to identify and utilize key MarTech tools, integrating them seamlessly into your marketing and business operations. This course offers practical insights into navigating the vast MarTech ecosystem, understanding its components, and leveraging its advantages while overcoming challenges, equipping you with the skills to conduct more precise, efficient, and impactful marketing campaigns.

Learning Experience

This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.

Who is this Course For?

    • Marketing practitioners
    • Technologists and developers
    • Brand strategists

Learning Objectives

  1. Define MarTech and its influence on modern Marketing
  2. Understand the MarTech landscape and tools to help navigate
  3. Explore tips for successful integration of technologies into marketing strategies
  4. Appreciate the benefits and challenges MarTech brings

Find out what you'll learn from Transparent Partners in the video below.


Estimated Length of Completion

Approximately 45 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $29 Silver Tier $49 Nonmember $59


Transparent Partners

Transparent Partners is an independent consulting firm dedicated to helping brands create value through world-class marketing. Our results are achieved through a relentless commitment to, and deep expertise in, marketing technology, marketing and consumer data, and marketing operations.

Our services and expertise span the entire range of MarTech, including assessments, architectural design, selection, implementation, and operationalization. Our commitment is to ensure clients see a positive return on their investment in marketing technologies.

In marketing and consumer data, our proficiency extends to comprehensive assessments, strategic planning, architectural design, and sophisticated measurement & analytics, facilitating informed and data-centric marketing choices.

Additionally, our knowledge in marketing operations ensures clients can effectively execute their strategies, enhancing value creation across all dimensions of their marketing activities.