Understanding MarTech Governance

This insightful course on Data Governance, Privacy, and Compliance equips professionals with the knowledge to integrate key data governance principles within the MarTech landscape, ensuring a balance between innovation, risk management, and adherence to privacy laws. Through focused lessons, participants will explore how to establish governance policies aligned with organizational goals, navigate the complexities of privacy regulations, and implement ethical data practices to maintain consumer trust. The curriculum emphasizes the importance of safeguarding data, mitigating breaches, and fostering a culture of compliance and accountability. By course end, attendees will possess the skills to enhance their MarTech initiatives, ensuring they are both impactful and compliant with current data governance standards.

Learning Experience

This is a multimedia format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, user engagement, assessments, and resources/tools.

Who is this Course For?

• Marketing practitioners
• Technologists and developers
• Brand strategists

Learning Objectives

1. Understand the critical role of governance in the MarTech landscape and how it influences data and technology usage
2. Develop skills to craft and tailor governance policies that resonate with your business goals, fostering a culture of compliance and innovation
3. Navigate the complexities of legal privacy regulations, ensuring your marketing practices align with global standards
4. Discover strategies for safeguarding consumer data, emphasizing the importance of ethical data collection and use
5. Equip yourself to handle the challenges of data breaches, learning to mitigate risks and maintain the integrity of your MarTech ecosystem

Find out what you'll learn from Transparent Partners in the video below.

Estimated Length of Completion

Approximately 55 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Note that this course is part of a more comprehensive 9-course MarTech Foundational Certificate Program to be launched in the next few months. Individual courses may be launched as they are developed and may be available out of sequence.