Advanced Email Marketing (201) (Virtual Open Enrollment) | School of Marketing | ANA

Advanced Email Marketing (201) (Virtual Open Enrollment)

Take Your Email Marketing to the Next Level
(Virtual Half Day Workshop)

Pre-requisite: ANA Powerful Email Marketing 101 (or equivalent knowledge)

Virtual Workshop Description
Every brand knows the value of email marketing, and you’ve mastered the fundamentals. But many brands stop there, missing opportunities to maximize email’s potential to drive growth.

In this meticulously crafted Advanced Email Marketing workshop (a follow-up to the ANA’s “Powerful Email Marketing (101)”) you will dive into the world of advanced audience segmentation and learn how to use innovative techniques like behavioral and predictive segmentation, along with AI, to target your audience with precision. Discover the power of personalization and automation, mastering the art of crafting trigger emails and event-driven campaigns that resonate with your audience on a deeply personal level.

Take the mystery out of email deliverability as we explore ISP relationships, authentication protocols, mail privacy protection (MPP), and email reputation management. Learn how to navigate the complex regulations of CAN-SPAM, GDPR, and more, ensuring your email marketing strategy is not only effective but also ethical and compliant.

Uncover the secrets to winning copy, data analysis and reporting for lifecycle email marketing, and game-changing email trends.

This course isn't just about learning – it's about doing. It is designed for those who have mastered the basics of email marketing and are prepared to elevate to the next step. With interactive components, your team will begin developing advanced email campaigns during the workshop. They won't just learn about advanced email marketing strategies – They will be applying them. Take your email marketing to the next level. Enroll in our Advanced Email Marketing course today and unlock your full potential as an email marketer!

This is the second installment in the ANA’s full day “Mastering Email Marketing to Elevate Your Brand” workshop, in which participants are escorted through the expansive landscape of email marketing strategies.

Target Audience
This workshop is for individuals that have already taken the ANA’s Powerful Email Marketing (101) workshop. You must have a strong baseline knowledge and experience in the following:

  • A/B testing
  • Lead nurture
  • Contact management and segmentation strategies
  • Key email success metrics
  • Email performance strategies

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies and maximizing marketing ROI.

After attending this workshop, participants will be equipped to:

Improve marketing effectiveness by:

  • Ensuring emails captivate audiences regardless of the device being used
  • Deploying proper segmentation and personalization techniques
  • Mastering deliverability techniques, ISP relationships and feedback loops, and authentication protocols
  • Creating visually appealing and compelling emails that drive action

Improve marketing efficiencies by:

  • Leveraging AI for copywriting and segmentation processes
  • Understanding how data & analytics can be used to improve and streamline campaigns and strategy
  • Mastering advanced copywriting techniques

Improve marketing ROI by:

  • Learning how drive better results and improve KPIs through high performing emails
  • Learning how to integrate email data with other business metrics by using predictive analytics to shape future strategies

 Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.