Leading Growth Through Change (Half Day) | School of Marketing | ANA

Leading Growth Through Change (Half Day)

Accelerate Transformation by Leveraging the Dynamics of Change
(Half Day Workshop)

Workshop Description
The one constant about change is that most people resist change. McKinsey reports that “70 percent of change programs fail to achieve their goals, largely due to employee resistance and lack of management support.” In a business environment propelled by digital transformation and frequent strategy realignment, organizations adopting a traditional approach to change management often fail to see the anticipated business transformation of a transformation initiative.

The digital to physical to digital integration of the fourth industrial revolution poses endless possibilities for companies that embrace this new reality and near certain demise to the organizations that ignore or fail to leverage the dynamics of change to accelerate growth. A design-driven change process integrates collaboration, critical thinking, creative solutions, and process facilitation in a way that enhances an organization’s ability to develop and implement changes that promote business transformation.

Leading Growth Through Change gives leaders insight into how they can improve business transformation by focusing talent on the desired outcomes and personal benefit of change—not the challenges of doing things differently. Leaders learn a series of practical tools they can use to help teams embrace change, resolve the fear of loss, uncover new possibilities, implement improved processes, and benefit from business innovations and improvements.

Who is this workshop for?
This workshop is designed for professionals at all organizational levels who want to improve collaboration and productivity in their teams by ensuring desired organizational and behavioral changes are implemented effectively. Concepts and principles are directly applied to and practiced in situations that align with team, workplace, and client challenges.

Workshop Benefits
This workshop will improve individual and team performance and increase the impact of change management by helping participants in the following ways:

  • This workshop helps attendees improve effectiveness by recognizing that change management is more effective when energy is focused on both the outcome and the process.
  • This workshop helps attendees increase efficiency  by accelerating the adoption and integration of tools and processes that facilitate business transformation.
  • This workshop helps attendees improve ROI by reducing fear and resistance to change and helps companies more quickly realize the financial impact of business transformation.
  • This workshop helps attendees improve employee alignment and collaboration by equipping leaders to model, promote, and demonstrate the value of change while creating greater accountability across the enterprise.
  • This workshop helps attendees increase employee satisfaction and reduce employee turnover making it easier for individual contributors and leaders to adopt and use new processes and behaviors.

Download the full agenda here


  • Joe Jordan

    Joe Jordan grows businesses and improves performance through better leadership, sales enablement, and critical thinking.