Advanced Email Marketing - Virtual | School of Marketing | ANA

Advanced Email Marketing - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Every brand knows the value of email marketing, and you’ve mastered the fundamentals. But many brands stop there, missing opportunities to maximize email’s potential to drive growth.

In this meticulously crafted Advanced Email Marketing workshop (a follow-up to the ANA’s “Powerful Email Marketing (101)”) you will dive into the world of advanced audience segmentation and learn how to use innovative techniques like behavioral and predictive segmentation, along with AI, to target your audience with precision. Discover the power of personalization and automation, mastering the art of crafting trigger emails and event-driven campaigns that resonate with your audience on a deeply personal level.

Take the mystery out of email deliverability as we explore ISP relationships, authentication protocols, mail privacy protection (MPP), and email reputation management. Learn how to navigate the complex regulations of CAN-SPAM, GDPR, and more, ensuring your email marketing strategy is not only effective but also ethical and compliant.

Uncover the secrets to winning copy, data analysis and reporting for lifecycle email marketing, and game-changing email trends.

This course isn't just about learning – it's about doing. It is designed for those who have mastered the basics of email marketing and are prepared to elevate to the next step. With interactive components, your team will begin developing advanced email campaigns during the workshop. They won't just learn about advanced email marketing strategies – They will be applying them. Take your email marketing to the next level. Enroll in our Advanced Email Marketing course today and unlock your full potential as an email marketer!

This is the second installment in the ANA’s full day “Mastering Email Marketing to Elevate Your Brand” workshop, in which participants are escorted through the expansive landscape of email marketing strategies.

Target Audience
This workshop is for individuals that have already taken the ANA’s Powerful Email Marketing (101) workshop. You must have a strong baseline knowledge and experience in the following:

  • A/B testing
  • Lead nurture
  • Contact management and segmentation strategies
  • Key email success metrics
  • Email performance strategies

Download the full benefits here

  • Welcome & Introduction (5min)
  • Advanced Audience Segmentation (30min)
  • Personalization and Automation (30min) 
  • BREAK (10min)
  • Advanced Email Design and Copywriting (20min)
  • Advanced Deliverability Techniques (20min)
  • Data Analysis and Reporting (20min)
  • Lifecycle Email Marketing (15min)
  • Email Marketing Law and Ethics (10min)
  • Emerging Trends in Email Marketing (15min)
  • Closing (5min)



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.