Speaking Essentials for an Inspired Creative Briefing (501) (Half Day) | School of Marketing | ANA

Speaking Essentials for an Inspired Creative Briefing (501) (Half Day)

Creative Briefing Mastery Program 501
(Half Day Workshop)

Workshop Description
Public speaking is a “must have” skill for marketers, and a creative briefing is merely one setting that demands a polished presentation. A composed speaker, someone who commands an audience with confidence and poise, projects leadership, inspires colleagues, and can propel career advancement.

The best speakers say there’s only one way to gain the necessary experience: practice. Yet practice is more than standing in front of a mirror and reciting your presentation. How do you overcome nerves? How do you know if you’re connecting with your audience? How do you develop real-time feedback skills so you can modulate your talk? Your image in the mirror can’t reveal these secrets.

This half-day workshop is about practice of a different kind. In an immersive “on stage” setting, you will learn how to let go of inhibitions using the techniques of improvisation. You’ll learn how to have fun while you win the hearts and minds of your audience. Improvisational skills build confidence and quick-thinking by teaching you to be a better listener and a better reader of your audience.

Led by a former advertising agency creative director, skilled presenter, and popular ANA workshop leader, this workshop will put you through your “think on your feet” paces and give you the opportunity to practice and enhance your speaking skills.

This is the final installment in the ANA’s five-part series “Creative Briefing Mastery Program”, where participants learn the art of crafting compelling creative briefs that captivate audiences and inspire innovation. Participants also learn improv and other presentation skills to help them get outside their comfort zones when delivering a polished presentation of the brief.

Who is this workshop for?
This workshop is for anyone, at any level, who wants focused and effective practice to improve their creative briefing delivery skills.

Workshop Benefits
The benefit of attending this workshop fall under the following key driver of growth: improving marketing effectiveness.

This workshop helps attendees improve an organization’s marketing effectiveness and advances attendees’ careers by teaching them:

  • How to be a more confident speaker
  • How to overcome nerves and listen with intention
  • How to think on your feet

Download the full agenda here



Howard Ibach

Howard is the author of two critically acclaimed textbooks on the creative brief: How To Write An Inspired Creative Brief, 2nd edition, and How To Write A Single-Minded Proposition: Five insights on advertising’s most difficult sentence. Plus two new approaches, both of which are required reading in a growing number of undergraduate and graduate programs in the U.S. He was an award-winning copywriter and creative director at a long list of legacy advertising agencies, notably Hoffman York & Compton in Milwaukee; DDB Direct, Team One Advertising, Direct Partners, Brierley & Partners, Rubin Postaer & Associates, OgilvyOne, Grey Direct West (now G2) and Wunderman in Los Angeles; and Carlson Marketing Group and Campbell Mithun in Minneapolis. He also served as the director of advertising and creative services at Asset Marketing Services Inc., a leading collectible coin retailer, in Minneapolis.

He earned his B.A. from the University of Tampa and an MA from Brown University. He lives in Los Angeles. Since 2012, he has volunteered with InsideOUT Writers, Inc., a public benefit corporation dedicated to assisting incarcerated youth.


What an Inspired Creative Brief Looks Like (101) (Half Day)

What an Inspired Creative Brief Looks Like (101) (Virtual)

How to Write an Inspired Creative Brief (201) (Full Day)

How to Write a Single-Minded Proposition (301) (Half Day)

Strategies for an Inspired Creative Briefing (401) (Half Day)

Strategies for an Inspired Creative Briefing (401) (Full Day)

Speaking Essentials for an Inspired Creative Briefing (501) (Half Day)

Present Like a Professional (Full Day)

Creative Briefing Mastery Program