Taming the Approval Process (Half Day) | School of Marketing | ANA

Taming the Approval Process (Half Day)

(Half Day Workshop)

Workshop Description
If you’re like most organizations, your approval process is arbitrary and out of control. It’s costing you tens of thousands of dollars in needless revisions. It’s taking a toll on morale and sapping the energy of your best team members. It’s causing your best work to not get out to your customers. It involves delays, revisions and includes people who do not need to see the work. It’s the reason Eric Schmidt says that all ideas are approved by H.I.P.P.O.’s which was his acronym for the Highest Paid Person’s Opinion.

Taming the Approval Process diagrams the company / agency / freelance / supplier / management approval chain and provides twenty tips and strategies you can use to get things under control.

In this workshop, you will learn key strategies that enable:

  • Improvements to the approval process that you can implement immediately – and on your own
  • Strategies that will minimize frustrations for your team
  • Strategies your department can use to reduce delays
  • Company-wide strategies to minimize costly revisions

Every tip can simplify the process, shorten your schedule and save you money. One ANA member told us just one of these hacks saved nearly $2 million (!) in revision costs year over year. It’s a session that could put hundreds of hours back in your work schedule and thousands of dollars back in your coffers.

Who Is This Workshop For?
Anyone in your marketing organization responsible for approvals.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: increasing marketing efficiencies, maximizing marketing ROI, improving employee alignment, and increasing employee satisfaction:

This workshop helps attendees increase marketing efficiency and improve employee alignment and collaboration by teaching them to:

  • Reduce the time to approvals and to market
  • Improve the relationship between Marketers, Creatives and outside Vendors Apply specific SEO and conversion rate optimization (CRO) best practices and tactics to develop all forms of content including site copy, blog posts, videos, press releases, and more.

This workshop helps attendees improve marketing ROI by teaching them to:

  • Reduce the costs of unnecessary revisions

This workshop helps attendees increase employee satisfaction by:

  • Giving them a greater role in the approval process

Download the full agenda here


  • Steve Lance

    Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.