Customer Insights: Understanding the Customer and Applying Insights (Two Day Workshop)
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days.
Download the full benefits here
DAY 1
- Setting the Stage (75 min)
- Terminology and Tools of Customer Insights (45 min)
- Break (15 min)
- Roadblocks and Obstacles (60 min)
- Lunch (60 min)
- Big Data (45 min)
- Multichannel Insights (45 min)
- Break (15 min)
- Technology for Insights (60 min)
- Lifetime Value and Loyalty (60 min)
DAY 2
- Segmentation and Needs Framework (60 min)
- Buyer Profiles and Personas (45 min)
- Break (15 min)
- Buyer Profiles and Personas, cont. (60 min)
- Lunch (60 min)
- Journey Mapping (120 min)
- Break (15 min)
- Applying Customer Insights (75 min)
- Close (15 min)