Customer Insights: Understanding the Customer and Applying Insights (Two Day Workshop) | School of Marketing | ANA

Customer Insights: Understanding the Customer and Applying Insights (Two Day Workshop)

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Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days

 

Download the full benefits here

 

DAY 1

  • Setting the Stage (75 min)
  • Terminology and Tools of Customer Insights (45 min)
  • Break (15 min)
  • Roadblocks and Obstacles (60 min)
  • Lunch (60 min)
  • Big Data (45 min)
  • Multichannel Insights (45 min)
  • Break (15 min)
  • Technology for Insights (60 min)
  • Lifetime Value and Loyalty (60 min)

DAY 2

  • Segmentation and Needs Framework (60 min)
  • Buyer Profiles and Personas (45 min)
  • Break (15 min)
  • Buyer Profiles and Personas, cont. (60 min)
  • Lunch (60 min)
  • Journey Mapping (120 min)
  • Break (15 min)
  • Applying Customer Insights (75 min)
  • Close (15 min)

Instructors