Agile (101) – Agile Fundamentals and Sprint Execution (Virtual BURST) | School of Marketing | ANA

Agile (101) – Agile Fundamentals and Sprint Execution (Virtual BURST)

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Marketers today are facing many challenges–increased competition, evolution and adaption of new technologies, the customer always wanting more, and constantly shrinking resources. Simply put, marketers are being asked to do more with less. Yet the process of planning and executing marketing campaigns has changed little in decades, resulting in lost opportunities for market share, revenue, and creative impact.

Marketing organizations of all sizes have begun investing time, money and resources into integrating Agile into their process. But how can you know whether Agile is the right fit for your organization? The ANA is offering the opportunity for marketers to dip their toe into the Agile with an ANA BURST Training. BURST trainings are fast, to-the-point training sessions which focus on critical training areas with hands-on applications.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. In a lightning 90-minute session, your team will understand how Agile Marketing works and the day-to-day executional implications for your organization. With an in-depth walk-through, a team interactive exercise, case studies and an expert instructor to answer all questions, we give you the fundamentals and ‘real world’ experience your team needs to get excited for what Agile can deliver for their organization.

This Agile 101 BURST workshop is excerpted from the half day workshop “Agile Marketing” and is part of a broader four-part series where marketers are equipped to fully implement Agile throughout their disciplines. This Agile 101 BURST may also be taken in tandem with its counterpart Agile 201 BURST workshop, after which you and your team will confidently be able to decide whether Agile is a strong fit for your organization and if investing more resources in implementing Agile will be worthwhile.

Target Audience
This BURST workshop is open for marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process in their own organization.

Download the full benefits here

  • Setting the Stage (10min)
  • Agile Fundamental Values (10min)
  • Your Marketing Process Today vs. The Agile Way (10min)
  • Agile Step-By-Step Walkthrough (20min)
  • Interactive Agile Sprint Exercise (35min)
  • Closing (5min)



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.