STORYMAKING for Good 101: The Co-Creation Concept (S4G Mastery) - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

This Virtual workshop is the first of a three-part series - the ANA's 'STORYMAKING for Good' Mastery Program - where participants learn the essentials of product and messaging innovation through co-creation, its function as a key growth driver for brands, and how to implement these innovations within their own organization.

To achieve mastery in this topic we encourage you to register for all three workshops in the series, however you may register for any workshop that best fits your needs. If you want to achieve mastery and attend the three-part series (S4G Mastery Program 101, 201, and 301), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all four workshops in sequential order (there are no substitutions of past or future workshops).

Register below for STORYMAKING for Good 101: The Co-Creation Concept (2:00 to 5:00 p.m. EDT, 8/06)

Click HERE to register for STORYMAKING for Good 201: The Co-Creation Phase (2:00 to 5:00 p.m. EDT, 8/08)

Click HERE to register for STORYMAKING for Good 301: The Co-Creation Campaign & Innovation Garage (2:00 to 5:00 p.m. EDT, 8/13)

Brand storytelling practices combined with traditional advertising channels continue to lose effectiveness because most campaigns have become intrusive and lack a clear purpose or consumer connection beyond selling.

This is why the era of “one-size-fits-all” campaigns is clearly over. The need for brands to engage the consumer is crucial, in fact, this is challenging marketers to overcome 4 key issues: (1). content saturation, (2). increased social and eco-anxiety, (3). general distrust in governments and institutions, and (4). increasing financial scrutiny to drive ROI.

Brands and marketers answering this call to co-create are fast becoming category leaders. Co-creation is now at the heart of better marketing and is a key to providing meaningful interactions with consumers, co-delivering content in a way that is relevant, timely and authentic. The Co-Creation Method® has been effectively proven to drive user generated content at scale via extensive research and inspirational case studies in collaboration with Story Making 4 Good (S4G), The World Advertising Research Company, Cannes Lions, and Sustainable Brands.

In this virtual workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

This virtual workshop is the first of a three-part series – the ANA’s ‘STORYMAKING for Good’ Mastery Program – where participants learn the essentials of product and messaging innovation through co-creation, its function as a key growth driver for brands, and how to implement these innovations within their own organization.

Once completing Level 101, participants then have the option to progress through the entire Program where they walk through each stage in the ‘Storymaking for Good’ framework, apply that in completing a co-creation brief, and finally end with activating learnings in a co-creation activation workshop.

Target Audience
This virtual workshop is best suited for marketing and innovation teams, Marketing Directors, and Directors of Strategy and Innovation who are involved in the development of marketing strategy, advertising, sustainability, and innovation.

Download the full benefits here

• Setting the Stage (15min)
• Intro to The Co-Creation Method (75min)
• Break (5min)
• The "INVOLVE" Stage (75min)
• Wrap Up & Closing (10min)