Smash Your Content Silos - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

CMO’s often cite organizational silos as the biggest internal challenge to meeting revenue targets. Marketing silos can emerge as a response to the increasingly multi-touch and complex customer journey across a hybrid digital/physical world. Marketers need to speak to customers and business buyers across a proliferation of technically complex channels in the customer journey, and the differing objectives that drive marketing, sales, product, and CX priorities can lead to incredibly disjointed processes and isolated planning that fails to produce revenue due to missed opportunities, miscues, wasted time, and fractured customer journeys.

How can brands overcome this necessity without sacrificing key opportunities to drive behavior? The need for a multi-touch approach is evident (in fact, research shows that utilizing three or more channels earns nearly 500% higher order rate than single-channel campaigns alone*). However, in order to maximize their multi-channel efforts, brands must employ approaches that deliver cohesive omnichannel experiences —to capitalize on points of efficiency, cut through the content clutter, and build resonant relationships that lead to advocacy and loyalty.

In this hands-on workshop, you will learn a customer-centric approach to integrated marketing planning that will smash your content silos and drive marketing efficiencies in a multichannel environment. You’ll walk away equipped with practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that empowers you to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.

Who is this workshop for?
This workshop is ideal for mid-level and senior marketers who are responsible for integrated marketing planning and the customer experience. It is designed for both B2B and B2C marketers with the authority to initiate change across their organization.

Download the full benefits here

• Setting the Stage (10 min)
• The Risk and the Reward (35 min)
• Establish Overarching Objectives (35 min)
• Create a Customer Centric Content Plan (30 min)
• BREAK (10 min)
• Program Content Across Channels (30 min)
• Sequence Content to Advance the Journey (30 min)
• Establish Integrated Planning Best Practices (30 min)
• Maintain Customer Centricity (10 min)
• Create an Action Plan (10 min)
• Closing (10 min)