How Feelings Impact B2B Decision Making (B2B Webinar Series)

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How Feelings Impact B2B Decision Making

There are many powerful tech tools at B2B marketers' disposal, but success is less about these vehicles and more about the message that's delivered. While there are many rational elements involved in a business relationship, "feelings" ultimately drive B2B decisions. To better understand what feelings, at what moments, create success, gyro and the Financial Times Commercial Insight Group polled hundreds of global FT readers. What they found is that, especially during these uncertain times, businesses want to feel certain key feelings like confident optimism. These key feelings are driven by a number of factors that can differ by region. This session will explore the key feelings that drive business forward and how B2B marketers and their agencies can tap into these powerful feelings.

Questions this session will answer:
• What positive feelings drive successful business relationships and how can marketers and agencies leverage these feelings?
• What negative feelings kill business relationships and how can they be avoided?
• What are the key confident builders and killers among B2B decision-makers?

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Start: Thursday, October 11, 2018 at 3:00pm

End: Thursday, October 11, 2018 at 4:00pm



Mark Witthoefft
Head of Strategy and Planning