Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results

This event is over.

B2B marketing activities rarely succeed when they attempt to sell buyers vs. engaging them with relevant, helpful content and satisfying experiences. In this webinar, you'll discover how a Buyer-Driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

ANA B2 Award winners, Red Wing Shoe Company and SCHERMER, will share and show how you can:

  • See demand gen as a complete buyer experience vs. individual campaigns
  • Leverage agile research, data and testing to find and deliver relevance faster
  • Utilize marketing technologies and machine learning to target and engage prospects efficiently at scale
  • Increase relevance, and conversions, at each stage of the buyer journey

 

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when

Start: Wednesday, July 17, 2019 at 3:00pm

End: Wednesday, July 17, 2019 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

 

Cris Herman
Global Marketing Manager
Red Wing Shoe Company

Mariann Hohe
VP, Strategy
SCHERMER 

Matt Mudra
Director, Digital Strategy
SCHERMER