Achieving Intentional Inclusivity in Email Design (B2B Marketing Series)

The importance of Accessibility & Inclusion within email: An all-inclusive email design approach

Creating emails that work for everyone is a daunting task and better yet, confirming that the email worked as intended is, even more, challenging It’s important for brand marketers to understand how to create accessible emails for their customers and all the steps that come into play. Advocating for accessibility starts with the brief, and requires decisions be made through the design, development and testing phase.

In this session, we’ll explore how brands can engage and build relationships with customers that access the content in a different way. Attendees will learn:

• About the American Disabilities Act (ADA) and what it means for email
• An overview of the disabilities and how they impact email
• Strategies for improving visual design
• How to ensure your coding/structure is compliant
• Effective ways for making a change when it comes to advocacy