Marketing for “Somewhat Bad” or “Really Bad”: How to Realign Your Scenarios for COVID-19

This event is over.

We’re living in exponential times; scenarios are no longer high, medium, low, but “somewhat bad” and “really bad”. We’ll give you concrete steps for how you can execute for the “somewhat bad”, while having a plan for the “really bad”.

Key Takeaways:

  • Overcome the typical problems with reporting: siloed, delayed, too blunt and historical rather than predictive
  • Ramp up well-governed, in-market media and content testing
  • Anticipate changes in customer behavior for the two scenarios in question - “somewhat bad” and “really bad”
  • Think a couple of steps ahead where, for instance, instead of thinking about a future mix at today’s prices, reconsider what it might look like under future scenarios

You Ask, We Answer

This session features a special segment called “You Ask, We Answer.” Ask us what you want to know about recalibrating your marketing and business scenarios. We’ll answer them live during the session. All questions will remain anonymous.

Submit your questions to You Ask, We Answer by Wednesday, April 1 at 5:00 pm ET

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