B2B Marketing with B2B International and Forrester (B2B Marketing Series)

A recent survey of B2B marketing and research professionals in North America and Europe, conducted by B2B International, finds that five out of their top six overall business challenges currently center around building customer-centricity within an environment of increasing complexity. These survey results signal a clear consensus among B2B marketers that not just maintaining but elevating customer-centricity is the industry’s overriding imperative.

For research, this means continuously striving to capture and distill deeper, more incisive insights on B2B customers; for creative, this means translating those insights into more resonant and personalized marketing messages; and for media and strategy, this means targeting and delivering those messages with ever-greater precision and accuracy.

Join Michael McLaren, B2B International and Forrester as they dive deeper into these survey findings and discuss ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace. 

when

Start: Wednesday, June 3, 2020 at 3:00pm

End: Wednesday, June 3, 2020 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

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Speaker(s)

Michael McLaren 
Global CEO
Merkle B2B Group

 

Laura Ramos
Principal Analyst
Forrester

Also speaking:
B2B International