Putting the B2B Customer Front and Center: A Holistic Approach (B2B Marketing Series)

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A recent survey of B2B marketing and research professionals in North America and Europe, conducted by B2B International, finds that five out of their top six overall business challenges currently center around building customer-centricity within an environment of increasing complexity. These survey results signal a clear consensus among B2B marketers that not just maintaining but elevating customer-centricity is the industry’s overriding imperative.

For research, this means continuously striving to capture and distill deeper, more incisive insights on B2B customers; for creative, this means translating those insights into more resonant and personalized marketing messages; and for media and strategy, this means targeting and delivering those messages with ever-greater precision and accuracy.

Join Merkle, B2B International, and guest speaker from Forrester as they dive deeper into these survey findings and discuss ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.

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Start: Wednesday, June 3, 2020 at 3:00pm

End: Wednesday, June 3, 2020 at 4:00pm



Michael McLaren
Global CEO - B2B Group

Julia Doheny
President – North America
B2B International

Laura Ramos
Vice President & Principal Analyst
Forrester Research