B2B Demand Generation: Top 5 Ways to use Video Content to Generate and Qualify Leads (B2B Marketing Series)

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When used effectively,  online video content is one of the best ways to boost engagement in outbound marketing campaigns, and to generate higher conversion rates on websites, landing pages, and email marketing programs. It's more engaging and memorable than static content, and provides an opportunity to create a more emotional connection with your brand and your people. Yet most B2B marketing teams still use video sparingly and lack the ability to produce, share, and track video content in a way that is integrated with their core marketing programs. Join Tyler Lessard, video marketing expert and VP Marketing at Vidyard, for an interactive discussion on how to use video content and viewer engagement analytics to increase conversion rates, generate more leads, and accelerate lead qualification in B2B marketing.

Key takeaways include:
  • Learn which types of videos are having the greatest impact for B2B demand generation programs
  • See real examples of how other businesses are using video to boost conversion rates on digital marketing, content marketing, email marketing and demand gen campaigns
  • Learn how to use viewer engagement analytics to qualify leads faster and identify your most engaged accounts

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Start: Wednesday, November 4, 2020 at 3:00pm

End: Wednesday, November 4, 2020 at 4:00pm