Connecting at a Distance: How Honeywell is Embracing Virtual Brand Experiences (Marketing in the COVID Age)

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The year is 2020. The future is now. For the past nine months, brands have had to innovate and evolve at a pace and dexterity previously unseen. For Fortune 100 technology and manufacturing giant Honeywell, as for many others, the journey to digital transformation has accelerated at warp speed and affected all aspects of their business.

Join us as Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way. You’ll hear lessons learned from virtual experiences for both employees and customers – and an exploration of what the future looks like in this space.

Key takeaways will include:

  • Accelerating digital transformation
  • Embracing culture shifts
  • Demonstrating ROI through virtual engagements
  • How to plan for an uncertain 2021

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Start: Monday, November 9, 2020 at 3:00pm

End: Monday, November 9, 2020 at 4:00pm