Growth IQ: Getting on the Path to Growth (B2B Marketing Series)

This event is over.

Get ready to be inspired by Tiffani Bova, the global growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business.

In this exclusive webinar for the ANA, Bova shares her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.

What’s more, you’ll learn:

  • The causal link between employee experience and customer experience
  • How customer expectations have shifted to a more personalized and digitally connected engagement
  • Why we don’t have a technology problem, but rather, we have a people and process problem

…and much more. 

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Start: Wednesday, May 4, 2022 at 3:00pm

End: Wednesday, May 4, 2022 at 4:00pm