Starting a Movement: Tearing the Paper Ceiling (B2B Marketing Webinar Series) | Webinars | Events & Webinars | ANA

Starting a Movement: Tearing the Paper Ceiling (B2B Marketing Webinar Series)

In this presentation, we will share lessons from a movement that has galvanized a national conversation on expanding economic opportunity for the 70 million U.S workers without traditional four-year degrees called STARs (skilled through alternative routes). Since its launch last September, thousands have signed the pledge, influencing some of the country’s largest businesses to commit to new hiring and talent management strategies recognizing skills over pedigree.

What has made this "Tear the Paper Ceiling" movement so successful? Along with a look at the strategies and tactics behind the campaign, B2B marketers who are looking to start their own movements behind causes they are passionate about will learn how to do the following:

  • Identify and Articulate a Unifying Goal: Just as the campaign used the issue of the paper ceiling as a rallying point, we will talk about how to create a specific, common issue in your industry that needs addressing.

  • Leverage Creative Communication: We will talk about how to find innovative and creative ways to communicate your message that resonates with your audience.

  • Develop and Use Digital Tools for Advocacy and Action: The campaign created digital tools to support their cause. We will discuss creating tools (like apps, websites, or online platforms) to help translate your ideas into tangible actions for advocacy and practical implementation.

when

Start: Wednesday, March 6, 2024 at 3:00pm

End: Wednesday, March 6, 2024 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)