Leveraging Data to Optimize Your Shopper Marketing Programs | Webinars | Events & Webinars | ANA

Leveraging Data to Optimize Your Shopper Marketing Programs

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Today’s marketers are facing increasing demands to improve their spending impact by driving more sales through more effective and efficient techniques. By placing a much needed emphasis on improving its strategic shopper marketing journey, brands are beginning to successfully orchestrate an a aligned corporate plan which enables them to establish a clear role and strategy while driving improved ROIs and profit back to the greater organization. 

In this session attendees will learn to:  

  • Identify opportunities to further build your brand's relevancy via integrated and efficient shopper marketing application.
  • Uncover new techniques to drive improved ROIs and marketing accountability through a continuous improvement in returns process.
  • Learn proven strategies to plan the best event which will optimize your brand's shopper marketing ROI and drive category growth via collaborative event planning with your retail customers.
  • Receive recommendations on how to use the right metrics for each part of the shopper marketing planning process.
  • Uncover new techniques for improved shopper marketing budget management and forecast accuracy.

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when

Start: Thursday, June 23, 2016 at 1:00pm

End: Thursday, June 23, 2016 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Rick Abens
CEO & Founder
Foresight ROI


Howard Davidson  
CMO,
Centra360