Nerissa Coyle McGinn
Partner
Loeb & Loeb LLP
BAA Legal Webinar Series: June 2016
This event is over.
Bloggers, Vloggers, Posters and Pinners: Running a Compliant Influencer Marketing Campaign
In the age of social media, consumers rely more on the opinions of other consumers and less on brand advertising to influence their purchasing decisions. Bloggers, vloggers and others with large social media followings can be effective brand endorsers. But "influencer marketing" –compensating others for their endorsement on social media – is still advertising, and brands must comply with federal and state law and regulations governing advertising. This webinar explores the legal and compliance issues around influencer marketing, including:
- New platforms and new technologies driving influencer marketing.
- The FTC Guides on Endorsements and Testimonials.
- When – and how – to make the required disclosures on social media platforms.
- Lessons learned from FTC enforcement actions.
Related Content
when
Start: Tuesday, June 7, 2016 at 1:00pm
End: Tuesday, June 7, 2016 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***