Gina Reif Ilardi, Jenner & Block, is a partner in the Content, Media & Entertainment Practice. Ms. Ilardi counsels motion picture and television studios, major brands, prominent website operators, cable, broadcast and out-of-home networks and advertising and marketing agencies. Her practice includes sports marketing, entertainment marketing, e-commerce and branded entertainment, preparing endorsement agreements and sponsorship agreements, implementing commercial co-venture campaigns, preparing and negotiating joint promotion alliances, and analyzing and licensing copyright, trademark, publicity and other intellectual property rights.
Benjamin R. Mulcahy, Jenner & Block, is a partner in the Content, Media & Entertainment Practice and co-chair of the Trademark, Advertising and Unfair Competition Practice. Mr. Mulcahy represents major film studios, broadcast and cable television networks, retailers, consumer brands and their advertising agencies in all aspects of sports marketing, entertainment marketing and interactive marketing as well as in innovative branded entertainment and e-commerce initiatives.