Brand Activation Legal Webinar: April 2021

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For April’s meeting, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet will be discussing consumer reviews in advertising.  Consumer reviews are rapidly becoming critical advertising platforms because of their influence over consumer purchasing decisions.  Reviews also serve as a convenient shortcut for consumers researching products before purchase and an efficient vehicle to give direct feedback to advertisers.  The webinar will cover important issues brands need to consider when relying on reviews, rankings, and the claims consumers make in connection with their reviews.

Anna Naydonov, Partner, her practice focuses on trademark and false advertising litigation. She routinely litigates high-stakes cases for some of the world’s most renowned brands before federal trial and appellate courts and the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office (USPTO). Anna has worked on winning appellate briefs, requests for injunctive relief, class certification briefs, and she has represented clients in jury and TTAB trials.

Strategic portfolio management and enforcement counseling is an important part of Anna’s practice. She serves key roles in managing extensive trademark enforcement portfolios for well-known brands, including in the apparel and food/beverage industries. Anna was selected as a DC Rising Star by the National Law Journal and as a Managing Intellectual Property (MIP) Rising Star and a Legal Media Group America’s Rising Stars award winner for copyright and trademark work. She has consistently been recognized as a Rising Star by Legal Media Group and as one of DCA Lives Rising Stars of Law: 40 Under 40.

Margaret Esquenet, Partner, Focuses on U.S. and global copyright, advertising, and trademark law, Esquenet brings a holistic, business-first approach to legal issues. Advising clients across industries—from consumer goods and media companies to tech firms and pharmaceutical manufacturers—she provides legal counsel across all media, in all facets of branding, advertising, and marketing. 

In addition to an active licensing and counseling practice, Margaret serves as first chair in federal, state, and administrative TTAB litigations, both advocating for clients’ creative efforts and defending them against allegations of infringement and false advertising. She also advises clients regarding emerging issues on social media platforms, U.S. Patent and Trademark Office (USPTO) and Copyright Office registration practices, Federal Trade Commission (FTC) and National Advertising Division issues, and U.S. Customs and Border Protection enforcement. Margaret is experienced in First Amendment and media rights and has been tapped as an intellectual property legal expert for National Public Radio and Bloomberg BNA stories. Margaret is an America’s Women in Business Law Best in Copyright Award winner and has been recognized as a leading trademark attorney by World Trademark Review and named an IP Star by Managing Intellectual Property.


Start: Tuesday, April 13, 2021 at 1:00pm

End: Tuesday, April 13, 2021 at 2:00pm