ANA Legal Webinar: Are You Prepared for a Cookieless Future? | Webinars | Events & Webinars | ANA

ANA Legal Webinar: Are You Prepared for a Cookieless Future?

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ANA Legal Webinar: Are You Prepared for a Cookieless Future? (Squire Patton Boggs)

By now you’ve probably heard of the death of the third-party cookie, or the so-called “cookieless future.” But what does the “cookieless future” really mean, and what are the implications for your business and its compliance with privacy laws and regulations?

Although the cookie now faces a slower and prolonged death – by the end of 2023 as opposed to the end of this year – cookie alternatives already exist in the market today and their prevalence will no doubt increase as new privacy regulations approach and as the market responds to privacy-focused consumers and organizations. Our program will empower you to understand and anticipate the issues arising out of your organization’s pivot toward a cookieless strategy.

Key topics will include:

  • What is the cookieless future?
  • Will individual tracking and targeted ads still be possible? How?
  • Alternatives being offered by big tech, AdTech, and others
  • Buzz words such as zero-party and second-party data, ID solutions, cleanrooms, and so on
  • What are the CCPA/CPRA/CDPA and GDPR/e-Privacy compliance implications of the cookieless use   cases and alternative solutions?
  • Will CCPA “sales” and CPRA “sharing” be implicated? What about CDPA “targeted advertising”?
  • Are current consent mechanisms (e.g., TCF 2.0) applicable?

Join Rosa Barcelo, Kyle Fath, Alan Friel, and Niloufar Massachi from Squire Patton Boggs’ global Data Privacy & Cybersecurity team as they look beyond-the-cookie.

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Start: Thursday, July 29, 2021 at 1:00pm

End: Thursday, July 29, 2021 at 2:00pm



Rosa Barcelo, Co-chairs the firm’s global Data Privacy & Cybersecurity Practice. She counsels clients on data protection and privacy, including compliance with the GDPR and the ePrivacy Directive. Her expertise includes advising organizations on structuring international data transfers, BCRs, completing Data Protection Impact Assessments, drafting data processor agreements and carrying out lead authority assessments. Rosa’s practice has particular focus on cutting-edge ICT issues, including AI, machine learning, autonomous vehicles, programmatic advertising and online tracking technologies.

Kyle Fath, of Counsel, in the Data Privacy & Cybersecurity Practice. He offers clients a unique blend of deep experience in counseling companies through compliance with data privacy laws, drafting and negotiating technology agreements, and advising on the privacy, IT, and IP implications of mergers & acquisitions and other corporate transactions. His practice has a particular focus on the ingestion and sharing of data by way of strategic data transactions, data brokers, and vendor relationships, the implications of digital advertising (as companies look toward the so-called “cookieless future”),and assisting clients through the build out of e-commerce and other global online platforms.

Alan Friel, Deputy Chair of the firm’s Data Privacy & Cybersecurity Practice, he is a thought leader in digital media, intellectual property, and privacy and consumer protection law, with three decades of relevant experience to address the intersection of law and technology.

Prior to joining the firm, Alan was a partner at a U.S. law firm, where he led the U.S. Consumer Privacy practice (in which he counseled clients on compliance with the California Consumer Privacy Act (CCPA) and other data privacy regimes), and the retail, restaurant and e-commerce industry initiative, as well as served as the California Digital Assets and Data Management Leader.

Nilou Massachi, Associate in the Data Privacy & Cybersecurity Practice. She focuses her practice on data privacy and protection, technology transactions, advertising, sales and digital media practices, cybersecurity, and consumer protection law. A certified information privacy professional (CIPP/US), Nilou works collaboratively with clients to develop and implement information governance and privacy compliance programs. Counseling multinational companies spanning a variety of industries, she regularly evaluates privacy impact assessments, drafts policies and procedures for providing consumer data privacy transparency and choice, advises clients on data inventory and mapping, and negotiates privacy and data security provisions for various types of multiparty commercial agreements, such as data protection agreements.