Payment Terms- Current Practices for Marketers

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With the recent attention to payment term changes being covered in both the trade and business press, the ANA fielded a survey on the topic to its members. In this webinar you'll hear the findings of the survey and learn whether marketers are extending, keeping the same, or shortening payment terms for various marketing services. In addition, the webinar will cover the rationale and consequences behind the latest payment terms changes and current billing procedures.