OTT (Over-the-Top) Devices: What Marketers Need to Know

In a recent ANA study, 50% of ANA members said they plan to spend more on Connected TV/OTT, but 36% admit they don't know enough about it and 70% want to learn more. In this webinar, discover what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen. You'll learn practical tips to adapting your media strategy including:

• Which budgets are shifting?
• Which agency should manage and buy it?
• How do I measure it?
• What creative do I use?

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