Blaise D'Sylva
VP Media
Dr Pepper Snapple Group
Dr Pepper Snapple Group: Bringing Programmatic In-House (Media Series)
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Dr Pepper Snapple Group moved its programmatic buying in-house in 2017. This webinar will take you through their journey from the agency trading desk to the current in-house model, why they did it and the benefits they are delivering with this new model.
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Start: Wednesday, July 11, 2018 at 1:00pm
End: Wednesday, July 11, 2018 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***