5 Ways to Engage Gen Z for Life (Marketing to Millennials & Gen Z Series)

This event is over.

By 2020, Gen Z will account for 40 percent of consumers and influence billions of dollars in discretionary spending. In the words of a senior marketer, “Gen Z was the first generation that could swipe before they could wipe.” They are digital natives, tech-smart, entrepreneurial-spirited, community-minded, socially-conscious and purpose-driven. In this webinar, the presenter will share insights directly from the minds and mouths of Gen Z on how to effectively engage them.

In this webinar, the presenter will discuss the following topics:

- Media and channels Gen Z consume
- How to evolve from storytelling to storyliving to engage Gen Z
- Brands that are winning with Gen Z
- Prioritizing purpose over profits
- Creating a Gen Z incubator is the first step in effective engagement

Related Content


Start: Wednesday, April 10, 2019 at 1:00pm

End: Wednesday, April 10, 2019 at 2:00pm



Mark Beal
Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media

Professor of Public Relations and Marketing
Rutgers University