Creating Meaningful Partnerships between Influencers and Brands (Influencer Marketing Series)

This event is over.

As influencer marketing grows in popularity, so too does the need for brands to establish meaningful relationships with influencers. And, with so many brands looking to partner, influencers now have the opportunity to be selective. How do we, as brands and marketers, make ourselves and our process more appealing to influencers? And conversely, what are influencers looking for when they sign onto a brand campaign? Hear what makes an appealing brand partnership from an influencer’s point of view — and the red flags to avoid.

In this webinar, you’ll learn how brands and influencers can effectively work together to create meaningful, engaging content — while developing relationships that provide value for the influencer, the brand and the audience.

You will also learn:

How to position your brand as influencer-friendly
How to write an effective influencer campaign brief that balances brand messaging with creative freedom
Top ways brands can streamline their influencer process for success
How and why influencers sign onto campaigns
The types of content influencers like to create and what motivates them