McCormick’s Marketing Mix and In-Flight Optimization Program Evolution (Data & Analytics Series)

McCormick will discuss their progress in accelerating ROI application and discipline to improve ROI. In this webinar, McCormick will present their future plan to test In-Flight capabilities, investigating Multi-Touch Attribution and leveraging DMPs, as well as future plans for Unified Marketing Management.

when

Start: Wednesday, August 28, 2019 at 1:00pm

End: Wednesday, August 28, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker

Ramesh Moorthy
Director, NA Consumer Business Analytics, Consumer and Market Insights
McCormick & Company, Inc.