Marketing to Gen Z & Millennials: Driving Brand LoveⓇ in the Age of Sustainability

This event is over.

Millennials have as much as $200 billion in buying power as they enter their peak earning and spending years and gen Z is close to follow. Love it or loathe it, your future depends on your ability to successfully connect with them—which goes far beyond having a Twitter account and a flashy advertising campaign.

This presentation provides an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.

Key takeaways:   

  • Understand the differences between millennials and gen Z
  • Understand key drivers of Brand Love
  • Why the 17 United Nations Sustainable Development Goals matter to discerning consumers
  • Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity

In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands.

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when

Start: Wednesday, May 6, 2020 at 1:00pm

End: Wednesday, May 6, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Jeff Fromm
Partner
Barkley