OREO: Living Our Purpose to Playfully Connect to Fans

This event is over.

How has a 100 year-old brand stood the test of time to become one of the most trusted brands among Millennials and Gen Z? By living its purpose of filling the world with more playful moments that bring people together. From imaginative flavor innovation that gets people talking & trying, to breakthrough communications and brand acts, all that the brand does relates back to its purpose. In this webinar, Oreo will share how this classic American icon has not only stayed relevant across generations and cultures, but has also found a deeper emotional connection to its fans by living its purpose.