How Gen Z Will Save Us & Their Impact on Business

This event is over.

Stop picturing this ethereal audience as millennial 2.0 or your pre-teen playing on TikTok at home. This year, they become employees and consumers who represent nearly a third of the U.S. population boasting $143B in collectively buying power.

But more importantly, during a post-COVID world, we will look to gen Z as the generation with the potential to save us all.  

The COVID-19 era has reinforced gen Z’s post material, purpose-driven identity that has been shaped by their parents, their phone and the epochal events they grew up in.

The isolation we all are experiencing will accelerate habits already hardwired in gen Z. From the digital transformation of the workforce to reliance on mobile connection, pre-COVID trends in expressed gen Z’s behavior have worked their way up to older generations (see: TikTok adoption and Zoom download numbers).

The generation that not only believes, but is committed to, changing the world will get us through this pandemic. The beliefs, values and behaviors of gen Z will catalyze the change that is required to market and advertise in a post-COVID world.

In How Gen Z Will Save Us, Moxie will outline what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.

Related Content


Start: Wednesday, June 3, 2020 at 1:00pm

End: Wednesday, June 3, 2020 at 2:00pm



Abby Hill | Senior Content Strategist | Moxie

A trained and experienced sports writer, Abby Hill, knows how to craft a compelling story. Since entering the ad industry seven years ago, Abby applies traditional storytelling methods to the digital landscape believing, above all, that consumers want to connect. This belief has been applied to strategies for clients such as Team USA, Starbucks, HSN/QVC, Wells Fargo and Porsche.